NEW YORK, Dec. 4, 2015 /PRNewswire/ -- Developing a mobile marketing strategy for your small business allows you to discover an abundance of ecommerce opportunities and provides unique brand experiences to audiences on-the-go. In the latest article posted to PR Newswire's Small Business PR Toolkit, Kristen Gramigna, chief marketing officer for BluePay, offers expert advice on how to leverage mobile marketing in order to reach your local audience. In her post, "Mobile Marketing Tips for your Local Audience," Gramigna discusses the following tactics that can connect you to your local market:
Who are you talking to? With different audiences relying on mobile devices for different reasons, you want to ensure that you understand who your audience is and how and why they are using mobile devices.
Customer-centric mobile experience. Mobile purchases provide consumers instant gratification and mobile marketing campaigns can be quite effective in reaching your target audience at the exact moment they are ready to make a purchase. Take this experience further by incorporating mobile payments, which can further improve the customer experience.
Personalization. Mobile marketing messages can be highly targeted and even more effective when personalized for your audience. Look into suggesting similar products or referencing past purchases for a personal touch.
To learn more about the three remaining mobile marketing tips click here.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Director, Strategic Channels
SOURCE PR Newswire Association LLC