NEW YORK, June 20, 2016 /PRNewswire/ -- The trick to creating a successful email marketing program is to produce content that is engaging and valuable all the while maintaining the integrity of your brand.
Email marketing is a cost effective way to increase your brand's exposure, but the program can only be effective if you have a solid email subscriber list put into place first. To build your list:
- Sign-Up forms. Have these located throughout your business website including the homepage.
- Make requests. During the checkout purchase, offer a button that will allow your customers to easily sign-up since they have already expressed interest in your products/services.
- Entice with free. Offer top-quality free content such as white papers and case studies to spark interest and encourage additional sign-ups.
For further discussion on the three remaining ways to increase your email list subscribers, read the latest article posted to PR Newswire's Small Business PR Toolkit here: http://bit.ly/23gjobw.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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