5app Showcase Multi-platform App Toolkit That Enables Mobile Enterprise App Development at Apps World 2012

LONDON, September 11, 2012 /PRNewswire/ --

- Dr Tim King describes the mobile app development market as the new Wild West -

Dr Tim King, Chief Technology Officer and founder of new technology start-up 5app http://5app.co.uk is set to appear at Apps World 2012 at 11:20am, October 3, London Earls Court 2. Tim King will be speaking at the Start-up session in the Developer Zone entitled, "Mobile app development is the new Wild West - beware the cowboys!"

Tim King will be discussing mobile enterprise app development and the problems software developers face when writing multi-platform apps which require reliable data communications. He will explain the need for caution in selecting your development environment and some of the potential pitfalls for the unwary.

Tim King, is a veteran of the technology market; writing one of the world's first relational database management systems as part of his Ph.D., then going on to write the operating system AmigaDOS for the Commodore Amiga.

Apps World 2012 provides a great platform for 5app to introduce the industry to the 5app Toolkit, enabling business software developers to build multi-platform apps that will communicate reliably, even when reception is intermittent. Applications are written only once and the same version will work on all types of smartphones and tablets.

Tim King, CTO of 5app, comments, "The market for mobile enterprise app development is growing exponentially, it's the new Wild West and it's very difficult to know which technologies you can trust. It's particularly difficult when an enterprise wants to cover a wide range of mobile phones as they all use different versions of multiple operating systems."

Tim King continues, "There are also some hidden issues. Developers who are used to writing apps that assume a device will have a constant and stable WAN or LAN connection are very often caught unawares by the poor connectivity issues experienced with mobile phones. At Apps World 2012, I will be explaining how these issues can be addressed using 5app's unique software development system."

5app has designed an environment for app developers to undertake rapid mobile enterprise app development of business applications that feature full real-time reliable communications. Developers can use the built-in workflow and geolocation reporting to create multi-platform apps that extend existing back-end business processes to the mobile world, while guaranteeing transactions over the inherently unreliable mobile data network.

Now in its third year, the annual Apps World 2012 show is set to be the biggest yet with over 5000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals expected for the two day event.

About 5app

5app Limited is a mobile application software developer, headquartered at the new Bristol and Bath Science Park and with offices in London's Tech City.  

The 5app Factory is a cloud-based environment for the rapid application development of robust, real-time, enterprise-scale, mobile business applications with built-in workflow, geolocation reporting, data reliability and transactional integrity.

5app enables businesses to develop applications once only and then to deploy a single version across all types of smartphones and tablets (e.g. iOS, Android, BlackBerry, Windows and Symbian) thereby avoiding the need to develop native applications for each device.

Developers use standard web-programming tools - HTML5, CSS and Javascript - and can readily connect their apps to any enterprise system using standard calls. Through the use of innovative real-time communications, data reliability and transactional integrity are guaranteed even when remote mobile devices are 'sleeping' or phone reception is intermittent.

5app is designed to provide robust, enterprise-scale applications through the use of its in-built workflow editors, geolocation reporting, and highly reliable data communications.

5app's unique 'engine' runs on any type of remote handset and removes the need for app store-style downloads of new or updated software, whilst ensuring that all users always have the latest version of software.  The 5app system manages the deployment of apps, ensuring that each end user only has the appropriate apps; additional security is provided through user authentication and optional encryption of communications.

For more information please contact:

5app
Tel: +44(0)3333-445533

David Beesley
itpr
Tel: +44(0)1932-578800