NEW YORK, July 29, 2015 /PRNewswire/ -- Generating press coverage can be a challenge for most business owners – big and small. With a flooded media landscape, how can you connect with the journalists who matter in your market and ensure your pitches are being received and actually read?
Humbert Luna, media strategist at Emerging Insider Communications, understands this unique challenge. In his latest post on PR Newswire's Small Business PR Toolkit, he offers five strategies on how best to conduct your outreach.
Research. Luna suggests you should start local with your approach in order to determine who you want to pitch and why. Read publications and watch shows that you would want to be featured on and ensure you are compiling a media list that includes all relevant contact information that you've uncovered in your research.
Commonality. Try to glean insights on each of the reporters you are researching and include those tidbits in your pitch if applicable. These insights may help you grab the reporter's attention, which in turn could lead to media coverage.
Why me? When crafting your pitch, keep in mind the reporter that you are addressing and their intended audience. Tailor your message to the specific journalist and lead in with the "why" to demonstrate you understand their outlet and what they cover. This may lead to your pitch standing out amongst the crowd.
To read the two remaining strategies that can enhance your media pitching success, read Luna's article here: http://bit.ly/1DOZira.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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