Expert advice on how to repurpose press releases and extend their reach
NEW YORK, Dec. 3, 2015 /PRNewswire/ -- Continuing to come up with fresh content on a regular basis is one of the most demanding aspects of a small business marketer, and with such emphasis placed on producing quality content, are there ways to repurpose existing assets into a mix of formats that can save you valuable time and resources? Contributing author Rich Kahn answers this question with a resounding yes in his latest article posted to PR Newswire's Small Business PR Toolkit. Kahn offers five easy ideas for repurposing press releases that will make audiences -- and potential customers -- take notice.
- Owned content. Use elements of your press release to create additional owned content such as a branded blog post, whitepapers, infographics and more. Audiences discover and consume content in a plethora of ways, so ensure you are creating different forms of content that resonates.
- Highlight press release placement. Rather than uploading a Word file of your release to your own business website, many companies are linking to the most significant press release appearance on a non-paid site they've received. They use this tactic to highlight the fact that their release has appeared on a highly strategic -- and trusted -- website.
- Leverage social media. With press releases typically being written for media consumption, reformat the release into digestible content that can easily be shared on your various social channels. Creating tidbits of content on social can help to increase engagement and boost your brand's credibility.
To read the remaining ways that press release content can be repurposed, read Kahn's complete post here: http://bit.ly/1lZCdQ4.
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