BONN, Germany, June 1, 2016 /PRNewswire/ --
Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also incorporates the context of use and location-based services. Traditional buyer-seller relationships between customer and company are becoming more complex and must be understood in a more differentiated way. artegic has identified the five most important trends which will shape the marketing of companies until 2018.
The digital transformation is led by a radical customer focus in marketing. Customer demand for a best-in-class experience and personal appreciation can only be achieved in marketing in the context of an increasingly fierce competition. Marketing is becoming the driving force to push forward the factors necessary for customer-focused user experiences, such as data availability, process automation and analytical intelligence. The high time-to-market pressures in this transformation will be accelerated by a market, where market entry barriers are lowered through digitalisation, new business models become possible and changes in value chains. The transformation will also be accelerated by the growing pressure on companies for profitability; by increasing demands of customers who are used to be mobile, always on, linked, social, prepared to switch and increasingly used to best-in-class user experiences. Marketing Engineering - the ability to achieve quick results in a complex digital transformation - will become a future challenge.
artegic has identified five elementary trends in this field which companies will have to face in the coming years.
- Customer-centric Experience - The Digital Dialogue Takes the Lead in the Transformation
- Responding to Behaviour in Real Time - From Campaign Management to Realtime Marketing Automation
- Smartwatches, Wearables & Internet of Things - New Terminal Devices, New Touchpoints, New Connections
- Geo-fencing, Beacons, Location-based - Mobile Contexts and Touchpoints Set the Time
- The End of Unilateral CRM - Taking Into Account The Complexity of Customer Relationships
All five trends as a free e-book download
On more than 15 pages, artegic presents all five trends in a free e-book. Download the e-book at https://www.artegic.com/digital-marketing-trends
artegic AG - WE ENGINEER SUCCESS IN DIGITAL CRM
artegic AG supports companies in the construction of customer-centred, digital, best-in-class direct marketing. With 10 years of experience in marketing engineering, our service portfolio includes consulting, IT-integration and technology for realtime marketing automation and online CRM. artegic is the leading German specialist supplier of standard software for marketing automation via email and mobile. artegic is also operator of one of the largest software-as-service platforms for digital marketing in Europe.
With 65 employees at its German sites in Bonn and Munich, as well as international branches, artegic stands for sustainable and successful dialogue marketing with significantly better results and less operative expenses.
82% of German internet users are in contact with companies via artegic's multi-award winning ELAINE technology. Our customers include RTL, PAYBACK, BMW, BURDA, Web.de, REWE, maxdome, as well as one in three DAX companies.
Every month, approximately 2.7 billion emails, SMS and social media messages are sent in 141 countries.
artegic is certified company-wide by TÜV Rheinland according to the international standard for IT and data security ISO/IEC 27001 and has received several awards for its innovative and trend-setting implementation of data protection requirements, including the eco Internet Award, the Cased Security Award and the International Business award (Stevie).
Mr. Sebastian Pieper
SOURCE artegic AG