Learn how to master the art of writing long-form content in your small business marketing efforts
NEW YORK, Feb. 11, 2016 /PRNewswire/ -- In today's evolving online world, small business marketers must be cognizant of spam folders, search algorithm updates and attention spans in their content creation efforts.
With content marketing bridging the gap between small and large-sized companies, more and more emphasis is placed on producing quality content. One such style of content, the long-form or in-depth form is structured to provide larger amounts of detail and information and includes such material as white papers, case studies or e-books.
To master the art of creating long-form content:
- Outline. Create an outline of what you intend to write in order to provide direction and help you stay on track. Include topics that you plan on covering along with what research is needed to complete the work. Think of your outline as a checklist and consider breaking it into sections that allows you to focus on the content at hand.
- Include lists. Regardless of if you are creating an 800 word piece of content, or a 1500 word piece of content, consider adding bullet points or lists to the beginning of each new section of text. You'll not only highlight the important pieces of content, but these lists can also keep you on track to ensure you've included all of the essentials.
- Presentation. Different types of content should be presented in various formats, depending on your audience and the type of content you are creating. If you find the content statistic-heavy, toss around the idea of leading each section of text with an image or educational video. This can help keep readers engaged, and also help with their consumption of the data.
To learn about the last remaining long-form content tip, read the latest PR Newswire's Small Business PR Toolkit post here.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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