32Red to Sponsor New Series of The Paul O'Grady Show on ITV
GIBRALTAR, November 11, 2013 /PRNewswire/ --
32Red today announced that they will sponsor the new series of The Paul O'Grady Show on ITV. The show, which kicks off on Monday 11th November at 5pm, will be sponsored by the company's bingo brand, 32Red Bingo.
The hour-long show goes out every weekday at 5pm focusing on feel-good entertainment with Paul O'Grady's unique blend of humour, wit and surprise. The award-winning presenter will welcome celebrities and international music stars as well as spectacular stunts and heart warming surprises. The first week of the series will see Britain's favourite reality show stars on the sofa from The X Factor's Louis Walsh and Strictly's Abbey Clancy to presenters Alan Carr and Paddy McGuinness.
32Red Bingo's sponsorship idents will feature a chat show style sofa, with virtual guests, including 'Two Little Ducks' and 'Legs Eleven' as bingo themed animations.
Mark Quayle, Head of Marketing for 32Red, said: "We are extremely pleased to be sponsoring the new series of The Paul O'Grady Show on ITV. It's a fantastic fit for bingo with the demographic of viewers very similar to online bingo players; we're expecting the sponsorship to be successful."
32Red recently announced a commercial partnership with ITV which will allow the brand exclusive rights to develop an 'I'm A Celebrity... Get Me Out Of Here!' online slot machine which went live on 6th November. 32Red also sponsor the late night film on Film4.
About 32Red
32Red is part of 32Red Plc, an industry leader in online gaming based in the British overseas territory of Gibraltar. Fully licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner.
32Red offers a wide range of gaming products including 32Red Casino, 32Red Poker, 32Red Online Bingo and 32Red Bet. 32Red Plc is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock Exchange in September 2005.
About ITV PLC
ITV is the largest commercial television network in the UK. It is the home of popular television from the biggest entertainment events, to original drama, major sport, landmark factual series and independent news. It operates a family of channels including ITV, ITV2, ITV3 and ITV4 and CITV which are broadcast free-to-air. ITV is also focused on delivering its programming across multiple platforms including itv.com, video on demand on cable television and other 'closed' platforms, mobile devices and games consoles. ITV Studios produces and sells programmes and formats in the UK and worldwide, and comprises of ITV's UK and international production operations, international distribution, home entertainment, publishing, merchandising and licensing.
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