2nd Tier Cities and Beyond: The New Chinese Frontier for Brands
PARIS, March 19, 2013 /PRNewswire/ --
Rendez-Vous at the 3rd edition of China Connect(http://www.chinaconnect.fr), The European Conference on Marketing and Digital in China - Paris, 28-29 March 2013
After frenetic development, major "Top Tier" cities (like Beijing and Shanghai) are saturated, and the expansion in the "Lower Tiers" (2nd, 3rd tier cities and beyond) is among the priorities of many Western brands for years to come.
Some pointers:
- 400 out of the 800 new stores Adidas opened in 2012 were in Lower Tiers. The objective is to be present in 1,400 cities by 2015.
- Gucci adopts a "Tiered Strategy" with entry level leather goods and accessories, and will later introduce ready-to-wear and accessories, once consumer tastes mature
- China has over 600 cities with over 1 million inhabitants.
- Many of them are less exposed to brands, less knowledgeable, but no less demanding; expectations and behaviors are different from their "Top Tier" peers.
- The middle class is the engine of growth; it expands and also lives in "Inland China"
- This geographical development has a direct effect on the massive and rapid growth of e-commerce
- The traffic on Tmall, China's first B2C portal, comes to more than 60% from 2nd tier cities and beyond.
- China has the worldwide first online population (approx. 600Million) and mobile users (1.1 Billion), and will soon be the N°1 worldwide e-commerce market.
- Young Chinese are "brand friendly"
China is an ever increasing competitive and evolving market, which illustrates some of the issues, challenges and opportunities for brands, who would not want to miss the "Golden Decade".
With a hyper connected population, Social networks, e-commerce and Mobile are among the pillars of the conversational and business dynamics in 21st century China.
2013 Theme: "Leverage Chinese Consumer Engagement Across Tiers"
- With the participation of China's internet giants, such as Youku-Tudou, N°1 online video, Sina Weibo, N°1 micro-blogging platform, Meilishuo, the Fashion Social Shopping Network, Yihaodian (Walmart), e-commerce grocery player Sopexa Group, McKinsey & Company, Christie's, Lee Jeans, Clarins Group and many more
More Speakers: http://www.chinaconnect.fr/speakers/
- On the agenda, the deciphering of Chinese consumers' on/off line engagement, stakes and opportunities, through Digital, Social Marketing, E-commerce, Mobile and Brand Contents
The Agenda: http://www.chinaconnect.fr/china-marketing-digital-conference/
For Leo Liang, Senior Director of National Business Development de Youku-Tudou: "What makes ChinaConnect special is to connect Chinese digital experts with European peers. I look forward to more inspirations about video marketing in China."
Normandy Madden, VP APAC Thoughtful Media Group, declared: "The speakers at China Connect will provide enormous insights into how to build European brands in China."
WHERE : Elysées Biarritz, 22-24 rue Quentin Bauchart 75008 Paris
http://www.elyseesbiarritz.com
- TWITTER: @ChinaconnectEU
- FACEBOOK: https://www.facebook.com/ChinaConnect
- INFORMATIONS : contact@chinaconnect.fr
SOURCE China Connect
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