BERLIN, July 20, 2015 /PRNewswire/ -- To further enhance the competitiveness of the global CE market and to further showcase the world's leading high-tech, the 2015 IFA Product Technical Innovation Award Campaign was launched jointly by International Data Group (IDG) and the German Industry & Commerce Ltd.
This event's purpose is to promote the development of CE technologies and its market applications, and to further enhance high-tech products' industry design and user experiences. Current candidate companies for the award include many well-known CE companies worldwide - Haier, Changhong, Samsung, Sony, Siemens, TCL, BOE, ZTE, Glanz and LeTV, etc.
The theme of the 2015 IFA Product Technical Innovation Award is: "From Technical Innovation to Fascinating CE Products". For CE brands worldwide, winning the consumer's attention indicates that these brands should be creative in technical innovation and better design, good user experience and better interaction. The 2015 IFA Product Technical Innovation Award Campaign is a stage to show consumers the overall innovative strength of global CE brands; moreover, the activity will also promote these brands' innovation and upgrading with an all-around display of their vitality and competitiveness.
This is the second session of the 2015 IFA Product Technical Innovation Award in the IFA Product Technical Innovation Award Campaign, which will select the best among worldwide CE candidate products. In determining the final results, the IFA Product Technical Innovation Award Organizing Committee will take into such factors as technological materials submitted by evaluation center assessment, participating expert members' reviews, and online voting into account. The final award list of the 2015 IFA Product Technical Innovation Award will be announced at the IFA in Berlin on September 5, 2015, where Miss IFA will present the awards to the winners.
At the same time, the award list of the IFA Product Technical Innovation Award will also be published on IFA International. Winners will gain exposure with 220,000 audience members which includes large-scale European CE-purchasing groups and partners in electronic fields, and draw attention and reporting coverage from nearly 500 media outlets from all over the world.
SOURCE IDG China