LONDON, December 18, 2012 /PRNewswire/ --
In 2012 over 2 million new cars will be sold in the UK, a total which exceeds 2011 and puts sales on a par with 2010 when car scrappage incentives were available. So what is the outlook for new car sales in 2013?
During 2012 those operating at the prestige end of the market have continued to trade well as have those, be it manufacturer, dealer group or car leasing companies that have been able to demonstrate value.
Value is perhaps the defining theme of 2012 with all suppliers striving to meet this critical consumer need. Where value, be it price and/or service, is not being demonstrated retail and business customers are seeking alternatives making conditions extremely competitive for those struggling to deliver against this benchmark.
The internet is at the heart of this value trend for consumers and businesses alike. The internet has long since moved from being a point of supporting reference to becoming the major battle ground for companies seeking to interact with potential car buyers. The days of the naïve purchase are well and truly gone; car buyers can now easily make informed purchasing decisions online at a time and place of their choosing and neither want or need companies to give them the heavy sell.
According to Google the majority of dealers' are not keeping pace with the pace of change in car buyer behaviour. Technological advancements, both in terms of functionality and accessibility via mobile devices, means car buyers are researching their purchases over longer periods of time, carrying out more searches and visiting more websites.
Companies who can genuinely offer and communicate a value proposition and offer new car finance deals will find themselves interacting with more car buyers. However companies who do not then invest time to nurture these relationships are unlikely to win the business.
In summary value is set to remain as the yardstick by which car buyers make purchasing decisions in 2013. Companies that invite and enter in to dialogue with customers and prospects through relevant and engaging online tools will ultimately be rewarded.
Financeacar.co.uk is the market leader in matching the cheapest car price and the best finance from top lenders to create unbeatable monthly deals. Financeacar (http://www.financeacar.co.uk) allows personal and business users to quickly compare vehicle costs and submit an online credit application that will not leave a mark on your credit record.