2012 IPA Best of Health Awards Winners

LONDON, June 29, 2012 /PRNewswire/ --

Torre Lazur McCann and The Cement Bloc were awarded the prestigious 'Best of Show' awards at the 2012 IPA Best of Health Awards, held last night (28th June) at Vinopolis in London.

The Best of Health Awards showcase and reward the best in creativity in healthcare across all media. From the record 406 submissions entered into this year's Awards, twenty won Silver, eighty won Bronze and Special Prizes were awarded for Best of Show for advertising to consumers, Best of Show for advertising to healthcare professionals, Best Use of Photography, Copywriting and Art Direction, as well as three new prizes for Integrated Idea, Local Innovation and Young Talent.

Torre Lazur McCann was awarded 'Best of Show' for advertising to healthcare professionals for its 'Another busy day' campaign which advertised the hypertension drug Edarbi by Takeda. The animated film depicts a man able to go about his working day 'without the hype or the tension' thanks to Edarbi.

US agency The Cement Bloc was awarded 'Best of Show' for advertising to consumers for their 'Grow Sole Campaign' for the Coore Foundation.
The multichannel campaign, which appeared on posters, print ads, postcards and giant shoe donation bins around the world, encouraged people to donate their gently worn shoes to children in developing countries. The shoes not only keep feet warm and dry, but also prevent infections and diseases such as tetanus and hookworm, thus enabling girls and boys in developing nations to get to school, learn and stay healthy.

Says Chairman of Judges, Justin Tindall, Group Executive Creative Director, Leo Burnett: "As Chairman of Judges I was very impressed with the quality of finish and depth of thinking in the winning work. Particular praise must be given to the winner of the inaugural Young Talent Award. James Klymowsky is not only re-defining the way his agency works, but also the way the industry will work in the future."

Says Convenor of Judges, Harry Armfield, former Creative Director at Open LEC: "Big ideas, bright ideas, innovative ideas, good old-fashioned, classic ideas. Selecting this year's winners and the Best of Shows from all the excellent work was always going to be tough. In the end, what stood out were a handful of submissions that went the extra mile in terms of creativity and craft not to mention bravery and inspiration. The Best of Show selections in particular passed that ultimate test - i.e. the 'I wish I'd done that' test."

Special Prizes:

Best of Show Consumer
'Grow Sole Campaign', Girls Right of Play for The Coore Foundation, by The Cement Bloc

Best of Show Healthcare Professional
'Another Busy Day', Edarbi for Takeda, by Torre Lazur McCann

Best use of Art Direction
'The Brochure-Type-Thing', House Promotion for Woolley Pau Gyro, by Woolley Pau Gyro

Best use of Copywriting
'Shoes', Sativex for Bayer, by Langland

Best use of Photography
'Deflated', Nasonex for MSD, by Saatchi and Saatchi Health Sydney

Integrated Idea

'Exposed', for LEO Pharma, by Langland

Local Innovation

'Shaping Futures', Invega Sustenna for Janssen, by McCann Healthcare Sydney

Young Talent

Winner: James Klymowsky, Seven Stones

Highly Commended: Amy Pedrick and Lauren Dyer, DDB Remedy

Highly Commended: Whitney Andrews, Langland

Silver Awards

Healthcare Professional, Individual Press

'iAd', Simtomax for Tillotts, by ICC Lowe London

Healthcare Professional, Film
'Storybook', Enantone for Takeda, by Ward 6 Singapore

'Another Busy Day', Edarbi for Takeda, by Torre Lazur McCann

'iAd', Simtomax for Tillotts, by ICC Lowe London

Healthcare Professional, Digital Media

'http://www.exposed-film.co.uk', Exposed for LEO Pharma, by Langland

'Michaela's Drop Attacks', Inovelon for Eisai, by Langland

Healthcare Professional, Print Sales Material

'On the Spot Magazine', Zineryt for Astellas, by Lime Advertising

Healthcare Professional, Mixed Media Campaign

'Small Particles/Inhaler Technique', Qvar for Teva EU Limited, by Woolley Pau Gyro

'Small Victories', Sativex for Bayer, by Langland

Healthcare Professional, Direct Mail
'Exposed', for LEO Pharma, by Langland

Consumer, Individual Press

'Deep Sea Hearts - Squid', Hypertension Awareness for Alice Hospital and Medical Center, by McCann Healthcare Singapore

'Deep Sea Hearts - Angel', Hypertension Awareness for Alice Hospital and Medical Center, by McCann Healthcare Singapore

'Deep Sea Hearts - Angler', Hypertension Awareness for Alice Hospital and Medical Center, by McCann Healthcare Singapore

Consumer, Out of Home
'How Big is Yours?', Bliss, by Langland

Consumer, Film

'999 - Misuse Costs Lives', for South Central Ambulance Service, by South Central Ambulance Service NHS Foundation Trust

Consumer, Digital Media

'http://www.hard-words.co.uk'. Viagra for Pfizer, by RAPP

Consumer, Mixed Media Campaign
'Hemon', Haemophilia Clinical Trial for CSL Behring/Icon, by Langland

Business to Business, Self Promotion Individual
'The Brochure-Type-Thing', House Promotion, by Woolley Pau Gyro

'HTML', by Publicis Life Brands Resolute

Business to Business, Self Promotion Campaign

'Publicis Life Brands Resolute Website', by Publicis Life Brands Resolute

Bronze Awards

Healthcare Professional, Individual Press
'Prison', Vesicare for Astellas, by McCann Healthcare Worldwide Beijing

'Tacks', Cymbalta for Lilly, by Ward 6

'Constipation', Kentera for Orion, by Langland

'Dry Mouth', Kentera for Orion, by Langland

'Pram', BuTrans for NAPP, by Langland

'Oranges', Sativex for Bayer, by Langland

'Shoes', Sativex for Bayer, by Langland

'Fight for Life', Brilique for Astra Zeneca, by Sentrix Global Health Communications

Healthcare Professional, Press Campaign

'Small Victories', Sativex for Bayer, by Langland

'Big Pain', BuTrans for NAPP, by Langland

'No Hype, No Tension', Edarbi for Takeda, by Torre Lazur McCann

'Doodles', Effexor XR for Pfizer, by McCann Healthcare Sydney

'Confident Days', Viagra for Pfizer, by McCann Healthcare Sydney

Healthcare Professional, Film

'Any Given Day', Opti-Free for Alcon, by HC BCN

'Exposed', for LEO Pharma, by Langland

'Swimmer', Abbott Nutrition for Abbott, by Langland

'Teenager', Abbott Nutrition for Abbott, by Langland

'Hollow Man', Valdoxan for Servier International, by Big Pink

'Ballet', Valdoxan for Servier International, by Big Pink

'The Loner', Valdoxan for Servier International, Big Pink

'End of World Famine', http://www.gsrjuniorsciencefact.com for Roche, by TBWA\Paling Walters

'Future of Mankind', http://www.gsjuniorsciencefact.com for Roche, by TBWA\Paling Walters

Healthcare Professional, Digital Media
'Beyond HIV', Atripla for Gilead, by Ward 6

Healthcare Professional, Direct Mail

'Exposed Invitation', Exposed for LEO Pharma, by Langland

'Strip Shock', Mepitel Film for Molnlycke Heath Care, by Ellermore AB
'Bob Connor Napkin Mailer', Apidra for Sanofi, by Euro RSCG Life UK

Healthcare Professional, Print Sales Material

'Detail Aid', Kentera for Orion, by Langland

'Detail Aid', Betaferon for Bayer, by Langland

'Sponge Toast', Actonel EC for Sanofi, by McCann Healthcare Sydney

Healthcare Professional, Mixed Media Campaign

'Real-Life Results', Qvar Easi-Breathe for Teva UK Limited, by Woolley Pau Gyro

'Exposed', for LEO Pharma, by Langland

'Patient Friendly', Kentera for Orion, by Langland

'No Hype. No Tension',  Edarbi for Takeda, by Torre Lazur McCann

'Sponge Toast', Actonel EC for Sanofi, by McCann Healthcare Sydney

'Science Fiction/Fact', GS Junior for Roche, by TBWA\Paling Walters

Healthcare Professional, International Campaign
'Small Particles', Qvar for Teva EU Limited, by Woolley Pau Gyro

'Storybook', Enantone for Takeda, by Ward 6 Singapore

Consumer, Individual Press

'Deflated Commuter', Nasonex for MSD, by Saatchi and Saatchi Health Sydney

'Nurse Ad', for Bliss, by Langland

'Powerful Lashes - Riding Crop', Allergan for Latisse, by McCann Healthcare Sydney

'Powerful Lashes -Fishing Rod', Allergan for Latisse, by McCann Healthcare Sydney
'Powerful Lashes - Riding Sword', Allergan for Latisse, by McCann Healthcare Sydney

'Toilet Roll', Viagra Unbranded for Pfizer, by McCann Healthcare Sydney
'Diabetes Awareness Follow Up: Cotton Candy', for Deutscher Diabetiker Bund by TBWA\ Werbeagentur GmbH

Consumer, Press Campaign

'Powerful Lashes', Latisse for Allergan, by McCann Healthcare Singapore

'Deep Sea Hearts', Hypertension Awareness for Alice Hospital and Medical Center, by McCann Healthcare Singapore

Consumer, Out of Home
'Grow Sole Ambient Campaign', Girls Right of Way for The Coore Foundation, by The Cement Bloc

'Deflated Commuter,' Nasonex for MSD, by Saatchi and Saatchi Health Sydney

'Deflated Shopper,' Nasonex for MSD, by Saatchi and Saatchi Health Sydney

'Light Bulb Man', Censum for PPD, by Langland

'Step Change 2012', for NSPCC, by Langland

'Upside Down', for Bliss, by Langland

'Diabetes Awareness Posters', for Deutscher Diabetiker Bund, by TBWA\ Werbeagentur GmbH

Consumer, Film

'Donkey', Berocca Boost for Bayer Consumer Care, by JWT

'Spotlights', Wartner for Omega Pharma, by VCCP Health

'Creche', Live Free Fear for Welsh Government, by Access

'Teenager', Abbott Nutrition for Abbott, by Langland

'Silence Breast Cancer', NHS Disease Awareness for NHS, by Torre Lazur McCann

'Embarrassing Bodies Ident', for thehealthcounter.com, by TBWA\Paling Walters

Consumer, Digital Media

'Prevalin', http://www.prevalin.com for Omega Pharma, by VCCP Health

'Japan Disaster Fund', http://www.publicislifebrandsresolute/japan for Red Cross, by Publicis Life Brands Resolute

'Exzema Explorer', http://www.eczemaexplorer.eu for Astellas Pharma Europe, by RAPP

'Pfizer Haemophilia Franchise', Blutsbande (Blood Ties) for Pfizer, by inVentivHealth Communications Europe

'Bun in the Oven', for Bliss, by Langland

Consumer, Mixed Media Campaign

'999 - Misuse Costs Lives', for South Central Ambulance Service, by South Central Ambulance Service NHS Foundation Trust
'Grow Sole Campaign', Girls Right of Play for The Coore Foundation, by The Cement Bloc

'Deflated', Nasonex for MSD, by Saatchi and Saatchi Health Sydney

'Japan Disaster Fund Case Study', Japan Disaster Fund for Red Cross, by Publicis Life Brands Resolute

'Dementia Awareness', National Dementia Strategy for Department of Health, by DLKW Lowe

'Awareness and Fundraising', for Bliss, by Langland

'The Grand Plan', CCOA for Campaign for the Care of Older Australians, by UrsaClemenger

Consumer Direct Mail and Marketing

'Sparky's Tail', Emend for MSD Oncology, by Nitrogen

Consumer, International

'Spotlights', Wartner for Omega Pharma, by VCCP Health

Business to Business, Self Promotion Individual

'A Graphic Account', House Promotion, by Woolley Pau Gyro

'Website', Public Life Brands Resolute for Publicis Life Brands Resolute, by Publicis Life Brands Resolute

'Website Map', for Publicis Life Brands Resolute, by Publicis Life Brands Resolute

'Twitter Writer', for TBWA\PW, by TBWA\Paling Walters

'Langland of The Free', for Langland, by Langland

Business to Business, Business to Business Individual

'Brand Guidelines', Edarbi for Takeda, by Torre Lazur McCann

Business to Business, Business to Business Campaign

'Case Study', for Japan Disaster Fund, by Publicis Life Brands Resolute

Full details about the winners, including the creative work, can be seen at: http://www.ipabestofhealthawards.co.uk

Note to editors:

The IPA represents approximately 250 of the best advertising, media and marketing agencies in the United Kingdom, together employing over 18,000 individuals. Collectively, our agencies work for over 5,000 corporates, over 10,000 brands and manage, over £30bn of marketing investment per annum. The current IPA President's agenda focuses on fresh talent, better skills and better connections.