LONDON, June 15, 2011 /PRNewswire/ --
- B2B Guide to Social Media Boasts Most Comprehensive Collection of Social Stats on the Web
The B2B Guide to Social Media, a blog providing practical advice to organisations in the B2B space on using social networks today publishes its 1000th social media statistic. The blog started publishing statistics on social media usage, social gaming, Twitter, LinkedIn, apps and others in March in an effort to provide a single hub of reliable information on social media.
The B2B Guide's editor, Heather Baker, comments: "Running B2B PR and social media consultancy, TopLine Communications, meant we were regularly looking for statistics and research on the subject. While there is plenty of information on the web, it was never easy to find exactly what you were after. We therefore decided to collect data on social media and publish it ourselves. This has proved highly popular, attracting thousands of visitors to the blog each month.
"We designed the stats pages to be valuable to the business community - we know that a statistic is only useful if it has context - such as sources, date published and the region it relates to, so this is all readily available on the site," she continues.
The social media statistics pages are updated every Friday with the latest data published in the previous seven days. They cover everything from when the first tweet was sent (March 2006) to the number of new blogs created a day (120,000) and the amount of time spent watching YouTube via Facebook each day (over 46 years).
Baker concludes: "Statistics are just one element of the B2B Guide to Social Media. The blog also offers introductions to B2B social networking, overviews of the main social networks used by B2B organisations, B2B social media case studies and easy-to-follow guides on developing a B2B social media strategy, creating objectives and building a B2B social network. Our goal is for the blog to become the definitive resource on B2B social media usage."
About The B2B Guide to Social Media
The B2B Guide to Social Media is a blog created and edited by Heather Baker, MD at TopLine Communications.
The guide is an essential 'how to' for marketers and organisations seeking clarification on how key social media platforms can be used to reach business audiences.
In addition, the guide provides a broad overview of the numerous social media tools that determine presence, quantify reach and integrate the results of any campaign.
Recognising a need to use social media is the first step: The B2B Guide to Social Media provides vital information for those seeking to determine the merits of specific platforms and ultimately the most appropriate ways to target their efforts.
About TopLine Communications
TopLine Communications is an award-nominated PR agency that aims to create opinion leaders, ensuring clients' messages reach their target audiences via the appropriate media channels. Working closely with journalists in the broadcast, print and online media, incorporating social media campaigning, TopLine generates headlines that impact on its clients' profitability.
TopLine is a media-led agency, drawing on the advice of a network of experienced, national, print and broadcast journalists from the early stages of each campaign. The result is that our clients' messages are communicated to a receptive media audience.
SOURCE Topline Communications