LONDON, August 1, 2011 /PRNewswire/ --
International wine brand Lindeman's (http://www.lindemans.com/) today announced the launch of its new promotion, which gives wine and book lovers the chance to win one of 1000 Amazon Kindles instantly with selected bottles. There are also thousands of Amazon gift certificates to be won as part of the giveaway.
The promotion ties in with Lindeman's Wine & Book Club, an online community where wine and book lovers chat, share reviews, suggest book/wine combinations and win prizes.
How to enter
Special promotional neck collars have been placed on Lindeman's bottles in retailers across the UK & Ireland. To enter, simply purchase one of the selected bottles and input the unique code featured on the inside of its neck collar at http://www.wineandbookclub.co.uk/ to find out if you have won instantly.
"The Lindeman's wine and book club is a totally unique concept and brings together two great passions: relaxing with a good book and relaxing with a delicious glass of wine. Come join our ever growing on-line community and keep your eyes peeled for our great Kindle promotion," says Rebecca Haigh, Lindeman's senior brand manager.
To enter the promotion, or to view full terms and conditions for the Lindeman's Amazon Kindle giveaway, visit http://www.wineandbookclub.co.uk/
About Lindeman's Wine & Book Club
The Lindeman's Wine & Book Club is a new community where lovers of books and wine can discuss their favourites, discover new tastes and meet like-minded people. Regular prize draws are run, ranging from wine and book vouchers to tickets for events and days out.
Visit the blog at http://www.wineandbookclub.co.uk/
Join the Facebook page at http://www.facebook.com/LindemansUKandIreland
Follow the Twitter feed at http://twitter.com/WineAndBookClub
About Lindeman's and Treasury Wine Estates
Lindeman's was established in 1843 by Dr Henry J Lindeman and forms part of the Treasury Wine Estates portfolio.
Treasury Wine Estates is a unique international premium wine business with a leading international portfolio of new world wines.
From the establishment of Australia's Penfolds in the mid 1840s to the 1876 founding of Beringer Vineyards, a winemaking legacy has been created. The Treasury Wine Estates portfolio includes iconic brands such as Beringer, Penfolds, Lindeman's, Wolf Blass and Rosemount.
For more on Treasury Wine Estates, visit http://www.tweglobal.com/