The Wi-Fi analytics market is expected to grow from USD 2.94 Billion in 2017 to USD 10.72 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period.
Several factors such as the rising competition between online and offline retail businesses, increasing significance of data analytics in brick-and-mortar businesses, and penetration of mobile devices are driving the market growth. The adoption of Wi-Fi analytics solutions and services is high in the verticals, such as retail, hospitality, sports and leisure, and healthcare; this as boosted the growth of the market.
The global Wi-Fi analytics market is segmented by component (solutions and services), application (footfall analytics, customer engagement, Customer Experience Management (CEM), customer behaviour analytics, and customer loyalty management), location type (indoor location and outdoor location), deployment type (on-premises and cloud), vertical, and region. The services component is expected to grow at a higher CAGR during the forecast period, as these services help organizations in easily deploying the software, either on-premises or on the cloud.
The retail vertical is expected to have the largest market share and is projected to grow at the highest CAGR during the forecast period. More and more brick-and-mortar businesses across various verticals, such as retail, hospitality, sport and leisure, healthcare, and transportation, are deploying guest Wi-Fi to provide free internet connectivity to their customers.
The gap between online and offline retail is driving the recent boom of technological innovations in customer analytics in brick-and-mortar retail stores. With the power of big data and in-store marketing analytics, retailers can capture real-time data of their customers' traffic patterns and gain insights to measure the effectiveness of their marketing campaigns and merchandising.
Key Topics Covered:
1 Introduction 1.1 Objectives of the Study 1.2 Market Definition 1.3 Market Scope 1.4 Years Considered for the Study 1.5 Currency 1.6 Stakeholders
2 Research Methodology 2.1 Research Data 2.2 Secondary Data 2.3 Primary Data 2.4 Market Size Estimation 2.5 Research Assumptions 2.6 Limitations
3 Executive Summary
4 Premium Insights 4.1 Attractive Market Opportunities in the Wi-Fi Analytics Market 4.2 Market Share of Top 3 Verticals and Regions, 2017 4.3 Market Regional Analysis
5 Market Overview 5.1 Market Dynamics 5.1.1 Drivers 220.127.116.11 Increasing Competition With Online Businesses 18.104.22.168 Increasing Deployment of Public Wi-Fi Across Physical Venues 22.214.171.124 Penetration of Smartphone Devices 126.96.36.199 Rising Significance of Big Data Among Brick-And-Mortar Businesses 188.8.131.52 Increasing Government Initiatives for Smart City Development 5.1.2 Restraints 184.108.40.206 Data Privacy Issues 220.127.116.11 Government Regulations and Policies 5.1.3 Opportunities 18.104.22.168 Rapid Adoption of IoT Across Enterprises 22.214.171.124 Rapid Adoption of Social Media for Customer Engagement 5.1.4 Challenges 126.96.36.199 Complexities in Gathering and Integrating Data From Omnipresent Platforms
6 Wi-Fi Analytics Market, By Component 6.1 Introduction 6.2 Solutions 6.2.1 Solutions, By Type 188.8.131.52 Wi-Fi Based Location Analytics Solution 184.108.40.206 Wi-Fi Based Indoor Positioning System 6.3 Services 6.3.1 Services, By Type 220.127.116.11 Professional Services 18.104.22.168 Managed Services