LONDON, June 21, 2011 /PRNewswire/ --
Brits have braved the long sale queues for years, camping outside their favourite store in order to bag the best bargains. Now ASOS offer's customers the opportunity to join their virtual queue from the comfort of their own home, so get your digital sleeping bag at the ready.
The ASOS sale door doesn't open until Tuesday 21th June, but at 9am on the 16th June the queue opened and within the first 24 hours there were already 27,000 in line, signalling that the high street is officially digital.
Always ahead of the curve, ASOS is gearing up to offer it's customers a new kind of sales experience. By signing up to the ASOS Facebook page customers are given their place in the queue to access the ASOS sale a day ahead of everyone else. But to secure the best buys you need to 'digitally elbow' your way to the front of the queue. Activities which will move you up to a prime position include playing the ASOS pairs game and inviting your friends along, which 232,000 people have done already. Finally, not only does giving shout-outs and confessions on twitter get you to further up the queue but it also gives you the chance to win £250 worth of ASOS gift vouchers.
Customers who are already part of ASOS Premier, the brand loyalty scheme, who join the queue are automatically given a place at the front. All other customers need to sign up before Monday afternoon on the 20th June in order to gain access to the preview that day. The main sale will begin the following day with great offers across the site.
Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK's largest independent online fashion and beauty retailer, offering over 40,000 branded and own label product lines across womenswear - including dresses, shoes, lingerie and jeans- and menswear, including jeans, trainers, t-shirts, and suits. 1,500 - 2,000 new product lines are being introduced each week. Aimed primarily at fashion forward 16 - 34 year olds, ASOS.com attracts over 11 million unique visitors a month and as at 31st December 2010 had 4.8 million registered users and 1.9 million active customers.