Savoo Partners with Bing and Sets Sight on Performance for UK Charities
LONDON, September 16, 2015 /PRNewswire/ --
Savoo.co.uk launches 'Savoo Search, Save and Raise' to become free fundraising platform
Savoo.co.uk, the UK arm of Savings.com and part of Cox Target Media, has today announced it is moving away from being a traditional performance marketing voucher code website, to a 100% free-to-use online fundraising platform called Savoo Search, Save and Raise.
In an exclusive partnership with Bing, Savoo will feature a search engine on its homepage that, when used, will donate 0.01p per search to the charity selected by the consumer. Alongside 'Savoo Search', Savoo will continue to work on getting the best voucher codes and deals for the UKs savvy shoppers. But, in a new and bold approach, Savoo will now donate up to 50% of its affiliate commission to the charity selected by the consumer.
"Savoo's plan to support the charity of the user's choice with 1p for every legitimate search is an innovative proposition to blend search and support worthy causes," says Tor Thompsen, Bing Ads EMEA Regional Director. "Bing Ads is delighted to be working with Savoo to power search results on this newly launched fundraising platform in the UK."
Savoo has been working to bring charity partners on board for the last few months and household names such as Cystic Fibrosis Trust, RSPCA and The Mental Health Foundation have signed up to the new fundraising platform.
Kieran Cornwell Senior Strategic Partnerships Manager for the Cystic Fibrosis Trust said, "Cystic fibrosis is a life-shortening inherited disease, affecting over 10,000 people in the UK and we are the only UK-wide charity making a daily difference to the lives of people living with the condition. That's why it's important for us to find new and innovative ways to raise vital funds to help people manage their condition more effectively and one day find a cure. We're very pleased to be part of this exciting new partnership with Savoo - Search, Save and Raise because consumers can carry out everyday activities such as shopping and searching online while donating to a good cause at the same time."
Simon Bird, GM of Savoo International commented, "Having asked our staff and members what they would like to see change about our business, the ability to give something back was the clear winner and we are really excited about Savoo Search, Save and Raise. We are always looking for ways to innovate and develop a better consumer experience and we believe that thanks to the support from Bing and our charity partners we are well placed to do exactly that. We now have a clear objective moving forward; donating as much money as we possibly can to great causes and creating an even more fulfilling place to work."
About Savoo Ltd
Savoo is an international group of money-saving voucher code and deal finder sites now present in the UK, France, Germany, Spain, Italy, The Netherlands, Brazil, Austria, Ireland and Australia. Savoo, prides itself on being the only international series of sites which never knowingly lists expired vouchers or offer codes. Also, the best deal of each of their consumer categories is presented prominently using its unique algorithm which ensures that the best deals always rise to the top of the page. Savoo has a dedicated team of researchers whose sole responsibility it is to find the best deals available 24 hours a day, and provide rigorous quality control.
In the UK only Savoo acts as an online fundraising platform donating up to 50% of its affiliate commissions to UK charities chosen by the user. As well as offering the best voucher codes and deals, Savoo has a search function through a partnership with Bing that donates 0.01p to UK charities for every legitimate search that is completed.
Savoo's goal is to offer its customers the easiest and most powerful way to find, prioritise and distribute the best deals and information to help its users make intelligent decisions with their money. Savoo extensively leverages technology, automation, community and elegant design to provide the most useful experience and - in the UK - provide much needed donations to charitable foundations.
Savoo is the sister site of the highly successful US coupon and deal giant Savings.com and a member of the Cox Target Media Group.
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