Sales Intelligence Market Research on B2B Buyer Needs Based on Feedback From Over 10,000 Interviews with Global B2B Buyers in 2015

PUNE, India, September 17, 2015 /PRNewswire/ --

2015 market research report titled Understanding Buyer Needs: How Sales Effectiveness in Understanding Buyers' Business Needs Drives Improved Win Rates and Increased Satisfaction examines sales intelligence research, and specifically sales intelligence focused on understanding buyers' business needs in the B2B market.

Complete report on sales intelligence market research on B2B buyer needs spread across 141 pages, compiled from feedback of over 10000 global B2B buyers and supported with 132 figures is now available at http://www.rnrmarketresearch.com/understanding-buyer-needs-how-sales-effectiveness-in-understanding-buyers-business-needs-drives-improved-win-rates-and-increased-satisfaction-market-report.html .

After analyzing feedback from over 10,000 interviews with B2B buyers globally, this sales intelligence market research on B2B buyers' needs provides the answers to questions like What do B2B buyers want from their sales representatives and what characteristics are most important to buyers when making evaluation and purchase decisions? How important is a sales rep's ability to understand buyers' business needs? Besides the sales rep, what other factors might impact the deal? How does a sales rep's ability to understand buyer needs impact the buyer's perception of the solution? How are fundamental changes in the B2B selling environment impacting B2B sales professionals? and more. The report highlights which industries, geographies, and deal sizes are most successful in understanding B2B buyer needs. The research also examines indirect benefits from understanding business needs, such as improved buyer perceptions of product quality, a greater likelihood that buyers will recommend solutions to colleagues when sales reps understand their needs, and increased chances of future business when buyer needs are understood.

The analysis was conducted during June to August 2015 and includes sales and product data points from over 10,000 telephone- and web-based interviews completed by an expert team. In addition to addressing questions listed above and others, the report reflects upon experiences working directly with clients, coaching them on ways to improve their sales effectiveness. Finally, by providing data since 2008, as well as data broken out from only the last 18 months, this research provides readers with both the historical context of their sales efforts, as well as the most recent buyer feedback about sales teams' ability to effectively understand buyer needs. This 141 page report includes key findings, quotes, highlights, action items, and 132 figures to help make sense of the intelligence. The report will help you take the needed action quickly with your own sales team to begin transforming how you understand the needs of your buyers.

Some of the findings from this sales intelligence market research on B2B buyers' needs say that software industry struggles most to understand buyer needs while buyers in larger deal sizes require greater understanding of business needs. Larger organizations present greater challenges for understanding business needs and buyers are awarding higher ratings to sales teams in recent years. Regionally, North & Latin American sellers outshine EMEA and APAC reps and understanding business needs helps win more deals and boosts buyer perceptions of KPIs. Order a copy of Understanding Buyer Needs: How Sales Effectiveness in Understanding Buyers' Business Needs Drives Improved Win Rates and Increased Satisfaction market research report at http://www.rnrmarketresearch.com/contacts/purchase?rname=415886 .

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