Restaurants Now Have Easy Access to Proven Virtual Brands through Deliverect Marketplace

Virtual Brand Partners Enable Restaurants to Expand Their Delivery Business, Driving Growth and Revenue

NEW YORK, LONDON, and DUBAI, UAE, May 23, 2022 /PRNewswire/ -- Deliverect, a global scale-up that simplifies digital orders for more than 25,000 locations across 40 markets, announced today its Marketplace is expanding to include virtual brands. With this virtual brands division, Deliverect Marketplace now seamlessly connects restaurants and dark kitchens to quality label virtual brand partners so they can deliver even more delicious offerings, ultimately building the best customer experience.

Deliverect Marketplace – which was previously known as its App Store – is a first-of-its-kind online ecosystem of food industry partners. It connects hospitality players such as stock management, kiosk, POS, order & pay, food delivery services and now virtual brands, so restaurants can streamline costs and efficiencies, generate incoming leads, boost sales, and more.

"At Deliverect, we are committed to giving every restaurant and dark kitchen the best tools to thrive," said Zhong Xu, Deliverect Co-founder, and CEO. "We started by helping restaurants connect their delivery channels to their POS systems and are expanding to do so much more for the industry. For example, we listened to our Deliverect users who said they want more resources and more creative ways to deliver their meals to customers. With Deliverect Marketplace – and the platform's new virtual brand partners – we're putting these restaurants in touch with the best businesses to help them do just that."

About Virtual Brands and Deliverect Marketplace

Generally, a 'virtual brand' is a food service provider that only exists digitally. Virtual brands can support restaurants' online deliveries with anything from branding, supply management, recipes, scaling, and more, and can be run from a current restaurant kitchen or 'dark kitchen' (one that is not associated with any storefront). 

With virtual brands on Deliverect Marketplace, Deliverect restaurants and dark kitchen customers are able to connect with and use these digital-only providers, so they can make and deliver even more inventive meals for customers and generate additional revenue. Virtual brands can also easily connect and partner with each other, opening the door to more opportunities for their own businesses.

How it Works and Virtual Brands Partners 

Deliverect Marketplace is the only industry aggregator of different virtual brand providers, all under one easy platform. Restaurants and dark kitchens will have access to nearly twenty - and counting - virtual brand offerings all through a few finger swipes on the app.

A sampling of Deliverect Marketplace virtual brand partners include:

• Lean Kitchen Network: Partners with kitchen owners to bring them exciting and innovative delivery brands including Twisted burgers, Doritos Diner Nachos and Rise & Heinz breakfast.
• Peckwater Brands: Helps restaurants make more money from food delivery - restaurants produce Peckwater brands, from their existing kitchen, for their local area. It doesn't cost anything extra to work with Peckwater - no new kit, space, or staff. Restaurants can expect to sell £12,120 - £45,823 per month, at a margin of 25%+.
• Franklin Junction: An innovative e-commerce marketplace that allows any restaurant to become a Host Kitchen for another restaurant brand.
• Sessions: Works with the next-gen food founders to get their companies off the ground in incubator food halls, before helping them to scale through digital licensing
• The Cloud: Allows restaurants to turn their excess capacity into revenue. On average restaurants experience an increase of 35% post joining the www.theCloud.ae network, and in some instances these restaurants get a 100% sales boost. The Cloud takes care of all the marketing requirements for the virtual brands allowing the host kitchen to focus only on productions.
• Unilever: A British multinational consumer goods company headquartered in London, UK, its products include food, personal care, ice cream etc. and are available in around 190 countries. Unilever owns over 400 brands including Magnum and Ben & Jerry's.

Hospitality personnel simply browse the virtual brands section of Deliverect Marketplace to communicate with, license, and start working with the best virtual brand to make their business thrive. More virtual brand partners - including reusable packaging vendors - will be added to the marketplace in the near future.

"Franklin Junction is excited to continue its growth in the UK, in partnership with Cuisines2Go, to bring food-forward virtual brands to restaurant operators looking for rapid revenue growth on Deliverect Marketplace," said Rishi Nigam, Chief Executive Officer of Franklin Junction. "Cusines2Go, based in London, has created over two dozen compelling brands with proven sales growth and ease of execution."

"Deliverect Marketplace is a great enabler creating more awareness around Ice Cream delivery," said Ozenc Okyay, Ice Cream Digital Commerce Lead at Unilever. "We have doubled our business last year and would like to continue the trend throughout 2022 with the Ice Cream Shop and with the restaurant, QSR partners. Partnering with Deliverect in this space is a great enabler to deliver more smiles around the globe. It is all about people having access to ice cream wherever they are and driving a positive change in the world through the choices the consumers make in their everyday lives."

Virtual brands are now available on Deliverect Marketplace in the US, UK, and UAE, with plans to roll out in more markets later this year. To learn more, visit https://apps.deliverect.com/.

About Deliverect

Deliverect is a SaaS company that simplifies online food delivery management. It seamlessly integrates online orders from food delivery channels (Uber Eats, Doordash, Just Eat Takeaway.com, etc.), allowing 25,000 establishments to improve operational service and increase customer satisfaction. Operating in over 40 markets around the world, Deliverect is trusted by restaurants and FMCGs companies such as Taco Bell, Burger King, and Unilever, as well as small and midsize restaurants and dark kitchens around the world. To find out more information, visit www.deliverect.com.