prettysocial Media Enters the Social Shopping Market by Acquiring Distributed eCommerce Provider Atosho
MUNICH, LONDON and COPENHAGEN, Denmark, February 10, 2016 /PRNewswire/ --
prettysocial media, the international Content Marketing and Social Distribution technology and solutions provider announced today the acquisition of Distributed eCommerce platform Atosho (http://www.atosho.com).
Founded in 2011, Atosho created a new way for digital publishers to tap eCommerce revenue, at the same time providing a unique sales channel for eCommerce retailers. Atosho's proprietary platform for Distributed eCommerce enables consumers to buy a product directly out of a publisher's editorial content - whether that's an article, a product review, an image, or any other digital content that creates demand - and the user completes the purchase right on the site without a need to be redirected.
Atosho manages and delivers the full shopping experience to the publisher, from providing an extensive product catalogue to handling payments, admin, and customer communication - at no cost to the publisher. Retailers are enabled to sell products within premium editorial content, opening up highly sought after media to eCommerce for the first time.
Following this transaction, Atosho will be fully integrated into prettysocial's technology suite. This will make prettysocial the first and only provider offering marketers and publishers integrated social media campaign solutions covering the whole advertising chain from branding, engagement and performance to sale inside one format. The current Atosho business model will be adapted and significantly enhanced by providing distribution on a campaign basis and offering the technology as a serviced platform for interested marketers and agencies.
"We are very excited about this acquisition," stated Ulrich Schmidt, CEO of prettysocial media International and former founder of international digital media companies ad pepper media and Adtech.
"Atosho has developed a sophisticated and unique technology to bring any product or webshop as close as you can get to the digital consumer. Integrating this technology into our social distribution and premium publisher network will provide our advertisers with previously unavailable integrated campaign flows from first contact to final sale."
About prettysocial media
prettysocial media is a Content Marketing and Social Distribution technology and solutions provider. The company develops highly engaging and performing digital campaigns which it distributes across its network of international premium social media publishers and to their respective audiences. Founded in 2013, the company currently operates in Germany, Scandinavia, UK and the Netherlands.
SOURCE prettysocial media
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