Myspace Announces Official Launch of New Platform Across Desktop and Mobile

LOS ANGELES, June 12, 2013 /PRNewswire/ -- The new Myspace (www.myspace.com) launched today, bringing the rebuilt platform out of beta and debuting a new mobile app available for free at the App Store today (http://appstore.com/myspace). Built from the ground up using the latest technology, Myspace is designed to showcase creativity, foster collaboration, and promote discovery. New features and tools work seamlessly across desktop and mobile devices to provide an integrated and complementary experience.

"The magic of Myspace has always been at the intersection of creative expression, community, promotion, and discovery," said Myspace CEO Tim Vanderhook. "Myspace aims to power a new ecosystem catering directly to the creative community, enabling artists to manage their digital presence, build an audience, upload and distribute their content, and learn from data all on a single platform." 

The entirely new platform was developed by a creative team of artists, designers, and developers, and refined by community feedback during the site's beta. One feature developed as a response to high demand by the community is a tool that allows people to create and share animated GIFs as simply and intuitively as taking and posting pictures.

The new Myspace also offers a persistent player, which anchors everything in music. Accessing 53 million songs from the world's largest digital music library, the player delivers faster streaming and intuitive drag-and-drop functionality for a superior music experience.

Myspace also delivers its community Insights, an analytics suite that offers a set of visualized data reports telling artists how big their audience is, which fans are most influential, and what's resonating with them. 

Committed to promoting its community, the new Myspace dedicates a highly visible home page to highlighting members and their content. The site's Discover feature drives connection and collaboration by allowing members to filter searches by account type, such as musician, photographer, writer, or even developer.

Starting today, the new Myspace is officially available at www.myspace.com. Profiles from Classic Myspace have been upgraded to the new platform, so that members can log in using Classic Myspace, Facebook, or Twitter account credentials and access their content and connections easily.

The mobile app is available exclusively for iOS devices at www.AppStore.com/. A mobile-optimized version of the new Myspace is available for non-iOS consumers as well.

About Myspace

Myspace (myspace.com) is a place where people come to connect, discover, and share. Showcasing artists and their work, the site gives people access to 53 million tracks and videos—the world's largest digital music library. With roots in music and social, the platform is built to empower all artists—from musicians and designers to writers and photographers—helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace fosters a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what's next.

Contacts:
Neda Azarfar
Myspace
nazarfar@myspace-inc.com

Jim Hughes
Jackie Crystal
Rogers & Cowan
jhughes@rogersandcowan.com
jcrystal@rogersandcowan.com