Meltwater Launches Next Generation Media Intelligence Solution
- The new Meltwater stays on top of billions of editorial, blog, and social media conversations, and delivers the insights needed to manage a brand and stay ahead of the competition
SAN FRANCISCO, March 16, 2015 /PRNewswire/ -- Meltwater, a global leader in media intelligence solutions, today announced the launch of a new product built for corporate communications and other business decision makers to keep on top of billions of real-time editorial, blog and social media conversations. The Meltwater solution extracts the insights required to manage your brand, understand competition, and keep on top of industry trends. This product is the latest in a series of technology innovations built on the promise of delivering insights from data on the outside in order to help organizations make better, more informed decisions.
"Most companies spend a lot of effort mining internal data, but underestimate the wealth of business insights that can be extracted by mining the large amount of information openly available on the internet," said Meltwater Founder and CEO, Jorn Lyseggen. "Advances in data science have paved the way for a new class of business intelligence. We have leveraged this to rebuild the Meltwater platform from the ground up to present real-time insights from the outside that can be used to drive business strategy."
"Businesses must look beyond internal reporting systems and to external data, both structured and unstructured, in order to have a complete view and understanding of their market" said Jay Famico, Practice Director, Technology at SiriusDecisions. "This is hard to do, and beyond the technical complexity, even data science teams that do this well have a difficult time securing internal stakeholder buy-in. However, with the launch of easy to use tools in the market, we're going to see an increase in organizations using external data to make day-to-day decisions."
Meltwater's 23,000 customers are already looking outside, beyond their internal reporting systems to a world where information is constantly changing. They know that external factors can be as important as internal, that the scope of the influencer community is expanding, and that reputations can shift within minutes. To navigate this changing environment, organizations need to move to real time media intelligence.
"Decision making is a key component of business success" said Zubair Timol, Meltwater area director Middle East, India and Africa. "Decisions that are based on knowledge and sound reasoning can lead an organization to long-term success. But if you're not looking beyond your own data you can miss an opportunity in the market or a gap in your within your own organization's strategy."
The new Meltwater solution has been completely redesigned with a modern user experience and workflows to help:
- Cut through the noise – find the meaning in billions of conversations and identify what's important
- Track the market and see their impact – use analytics and real-time dashboards to take the guesswork out of market trends and campaign performance
- Connect with key influencers – drive the conversation in any channel by delivering the right content to the right audience
- Compare their brand – benchmark their performance against the competition
"Tools shouldn't dictate how you work; they should enable you to work how you work best," said Richard Borean, Manager of Communications at the Tax Foundation. "Meltwater's new platform offers the freedom and control I demand in a modern PR suite. The new real-time analytics, updated GUI, and faster load times help me work smarter and more effectively."
The new Meltwater solution is available immediately in 13 languages. To learn more and to request pricing, please visit www.meltwater.com.
Welcome to the new Meltwater. Welcome to Outside Insight.
About Meltwater
Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organizations will look outside, beyond their internal reporting systems to a world of data that is constantly growing and changing. Our customers use these insights to make timely decisions based on real-time analysis. More than 23,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With 50 offices on six continents, Meltwater is dedicated to personal, global service built on local expertise. Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs. For more information, follow Meltwater on Twitter, Facebook, LinkedIn, YouTube or visit www.meltwater.com.
Share this article