Make It Rain to Introduce Hyper-Local Targeting Technology to Digital Brands in the UK Marketplace

LONDON, April 23, 2015 /PRNewswire/ --

- Acquisition by DAC Group brings proprietary performance technology to UK brands

Strategic acquisition will enhance Make It Rain service portfolio to deliver more localized targeting within the UK and Europe. Access to DAC Group's proprietary search marketing technology is expected to raise the bar in local targeting for national and global brands throughout the UK.

DAC Group's acquisition of Make It Rain extends the DAC Group footprint beyond North America as the agency expands into new markets. The alliance raises the competitive position of both agencies by providing more and better choices for client brands seeking sophisticated, scalable digital marketing solutions that intimately address local brand presence within performance-based global strategy.

Both companies' leadership unanimously agree that this combination will deliver a unique blend of service currently unavailable within the UK market.  

This acquisition begins a new chapter in DAC Group's independent agency success story, proving that the agility, innovation and the client-centric thinking of a small agency can achieve multi-national influence.

"We're bringing something really new to the digital landscape in the UK. With scale and capability we will be able to accelerate our momentum and strengthen our position in the global marketplace," said, Norm Hagarty, CEO and Managing Partner of DAC Group.

Retaining its name and brand identity Make It Rain, a DAC Group Company will expand its client offerings by leveraging DAC Group's intelligence in local search, reputation management, performance display, social media, analytics and monitoring while introducing proprietary performance technology PAGEtorrent™, and recently launched, presence management tool, Transparensee™ to their markets.

"Our customer proposition is at the heart of this combination," continued Hagarty, "By extending our geo-local focus and tech applications to clients in the UK we'll significantly enhance digital experiences for consumers of the brands our agencies represent. We are extremely happy to welcome Make It Rain and its talented people to the DAC network."

Preserving its UK culture and local strengths, Make it Rain will continue to operate under the same name, with its existing management team consisting of Managing Partners, Mike Fantis and Luke Regan.

Mike Fantis, Managing Partner, Make It Rain said, "For Make It Rain clients, this transaction provides significant and immediate value, in the form of access to digital innovation and international expertise. This union provides a new level of service to our clients and tremendous opportunities for career advancement and skill diversification for employees as we grow together."

"When we first met the team at DAC it was clear that they share our values: placing superior client performance, insight and great people at the centre of everything they do. We are thrilled to have this opportunity to bring their truly differentiated technology and approach to our UK and European clients." added, Luke Regan, Managing Partner, Make It Rain.

About Make It Rain

Founded in 2008, Make It Rain is a boutique digital marketing agency based in the heart of London, England, servicing an enviable group of premium, internationally recognised brands. The agency's highly-skilled digital creatives and strategist create and execute programs and services that maximize and drive brand ROI in SEO, SEM, display, social media, paid, analytics and digital PR. The Make It Rain team service all major European languages and deliver cross-channel campaigns globally. make-it-rain.co.uk

About DAC Group

Founded in 1972, DAC Group has grown to become one of the most successful digital performance agencies within North America. DAC Group offices are located in New York, Rochester, Cleveland, Louisville, Chicago, Toronto, Montreal Vancouver and now, the United Kingdom. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies; DAC Group drives business and revenue via local, regional and national programs that integrate a broad range of online and offline channels, including search engines (SEM/SEO), directories, social and mobile media. dacgroup.com

For additional information, interview coordination or fact checking please contact: Jennifer McCrindle, +1-416-492-3214, +1-800-361-4322 ext. 6350, jmccrindle@dacgroup.com