Kenscio Introduces Europe to Real-Time Personalisation (RTP), a Platform for Dynamic Email Marketing
LONDON and BANGALORE, India, July 2, 2014 /PRNewswire/ --
Kenscio Digital, a leading digital direct marketing product and services organization with intense R&D on Product Development, launched its distinct email marketing product, Real Time Personalisation (RTP) amongst much fervor at the Teradata Connect 2014 held in London. After significant success in Asia and UK, Kenscio now plans to expand its product and service across Europe.
Developed at Kenscio's R&D facility in Bangalore, Real Time Personalisation (RTP) is an agile email marketing solution that includes dynamically personalized content in emails. This innovative product allows businesses to include relevant and time-sensitive content inside emails in real-time, adding tremendous value as brands communicate with their customers.
Mr. Manjunatha Kutarahalli, CEO of Kenscio, said, "Since we know big data and analytical solutions is the future of email marketing, we have a dedicated team of 25 people leading intense R&D for this platform, creating new experiences for businesses and customers alike. This makes us the right partner for a brand or business that needs to embrace such a technology."
With continuous expansion come new features that are now a permanent part of the product:
- Time based content: a countdown timer that creates urgency for time-bound deals
- FOMO marketing trigger: information regarding inventory status and deals/inventory progress bar
- Social Proof marketing: features live Facebook/Twitter feeds, product ratings and customer reviews inside emailers
- Geo-targeted marketing: Subscribers view communication based on local weather and area code
- Dynamic email personalization also includes live website feed and device based content
- Rule based content delivery using time of open, CRM attributes, and discovered attributes in real time.
- API for external integration to CRM and a Recommender System.
Mr. Saurav Patnaik, CBO of Kenscio, said, "We recently launched RTP in London at the Teradata Connect 2014 exhibition. It was the perfect platform to introduce industry pioneers and global brands a solution that manages today's challenges and improves their marketing strategies with integrated and data-driven approaches."
About Kenscio: Kenscio Digital Marketing Pvt. Ltd. (http://www.kenscio.com/ ) is a strategic digital direct marketing company that is focused on R&D and consumer behavior (aka Big Data) to ensure that businesses & brands are truly leveraging the power of one-to-one engagements India.
Kenscio Digital Marketing Pvt. Ltd.
Contact No: +91-97-39448-870
SOURCE Kenscio Digital Marketing Pvt Ltd
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