DUBLIN, November 27, 2015 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/7xc657/global_vodka) has announced the addition of the "Global Vodka Market 2015-2019" report to their offering.
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According to the report, with the growing cocktail culture around the world, demand for vodka is also increasing. Vodka is highly demanded as an ingredient in cocktails in bars and restaurants. Further, young generations are moving away from binge drinking habits and enjoy drinking in diverse ways. They make their own cocktails with imported liquors such as vodka and tequila.
These younger generations are more open and are adopting the new drinking culture. As they age and have increased spending power, they will form a huge consumer group for white spirits. As a result, the market is currently being driven by new and innovative cocktails demanded by youngsters and women. Some of the cocktail that contain vodka are the Screwdriver, the Bloody Mary, and Sex on the Beach.
Currently, consumers are becoming health conscious and are seeking healthier option without altering their lifestyles or sacrificing the foods and drinks that they love. As a result, vodka manufacturers are introducing low-calorie vodkas such as Skinny Girl. Apart from reducing the calorie content in the drinks, companies are providing customers with added benefits such as the launch of Devotion Spirits (vodka with protein powder) in 2010 and gluten-free vodka, AnestasiA, in 2012.
Further, the report states that a major challenge faced by vendors is the increased demand for non-alcoholic beverages.
Scope of the report:
Key Regions:
Key Market Driver:
Key Market Challenge:
Key Market Trend:
Key Questions Answered in this Report:
Key Topics Covered:
01. Executive Summary
02. Scope of the Report
03. Market Research Methodology
04. Introduction
05. Global Overview
06. Market Landscape
07. Market Segmentation by Product
08. Market Segmentation by Price Category
09. Geographical Segmentation
10. Key Leading Countries
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
19. Key Vendor Analysis
20. Other Reports in this Series
Companies Mentioned:
For more information visit http://www.researchandmarkets.com/research/7xc657/global_vodka
Media Contact:
Laura Wood ,
+353-1-481-1716,
press@researchandmarkets.net
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