HELSINKI, April 16, 2014 /PRNewswire/ --
Finnish start-up Glome opens a new era in online shopping and online privacy by launching its first service, the Cashbackcatalog.com. The site is enabled by Glome's unique human driven personalisation platform. It doesn't require sign-in or log-in, yet lets anyone enjoy browsing, shopping, sharing and earning cashback by being in control of their own digital footprint.
(Photo: http://photos.prnewswire.com/prnh/20140416/680973 )
Internet usage and online shopping is increasing rapidly and, according to Ecommerce Europe, in the last year over 70% of all Finnish internet users have been purchasing online. However, today's model for digital markets is broken: business interests rule over individuals' privacy. Spam messaging has grown to unforeseen proportions, as personal data and digital footprints are sold for profit by businesses. The average Facebook fan is valued at 174.17 USD to businesses (source: Syncapse study, 2013), yet the Facebook user gets nothing out of the equation. People have become products that are bought and sold by businesses without their consent. Securing personal data is an ongoing problem and the widespread attention received by Wikileaks and the Edward Snowden revelations are indication that things are out of hand.
"Online personalised shopping had become a common thing, but consumer privacy has not been treated with respect. We at Glome believe that the consumer's right to privacy demands respect. By the same token, when people are in control of their digital footprint and can decide which party to share it with, businesses gain real consumers' insights and could serve the customers according to their needs and interests," declares Edvard Immonen, CEO of Glome Oy.
Check out more about the innovative Glome platform enabling a responsible evolution of online business and common sense in this video.
Shopping the old way and the Glome way
When you enter a shopping mall on the street, you are not required to show your ID card at the door. Why is it OK to do it online? Glome is launching cashbackcatalog.com, which is enabled by the first human driven marketing platform, where people are not required to log-in or sign-in. You simply come to the service and enjoy browsing, shopping, sharing and getting paid.
Cashbackcatalog.com is an online shopping mall that does not require disclosure of one's identity and contacts. It is not going to ask for e-mail addresses or Facebook connects to spam users with tons of unwanted messages.
Cashbackcatalog.com is now live and offers online shoppers more than 1.7 million great cashback deals from hundreds of online shops in Finland, Germany and United Kingdom and plans to expand its portfolio. The site has offers from travel, fashion, electronics, sports, games, media, toys, gourmet and many more popular items. It hosts a diverse range of products, from well-known brands to newcomers, all packaged with hot deals, special offers, discount codes and rebates.
Shoppers can use the cashbackcatalog.com site with computers, tablets or mobile devices, enabling browsing, searching and finding products from multiple retailers in an easy and structured way. At the moment, the site supports Finnish and English languages.
For retailers, Glome enables a framework for authentic user data, real-time communication and direct marketing in the form of personalised services and offerings. Glome platform offers a new influx of relevant and targeted consumer information without infringing on the customer's privacy. No more money wasted on algorithm-based marketing, but marketing using relevant, to-the-point information that makes it possible to plan discount and rebate campaigns that actually make money.
Innovative Finnish start-up Glome invites you to experience the new era in online shopping and online privacy!
About CashBackCatalog
Cashbackcatalog.com - new era in online shopping.
CashBackCatalog is an online shopping mall that rewards online shoppers with a cashback rebate when they shop in our partner online stores. cashbackcatalog.com is the first service enabled by the first human-driven marketing platform, Glome.
http://www.cashbackcatalog.com
https://www.facebook.com/cashbackcatalog
https://twitter.com/CashbackCatalog
About Glome
Glome is an anonymous data wallet - think of it as a loyalty card - where you own, control and benefit from what you do in the digital world. This means businesses will get location based, behavioral data that spells interested consumer. Glome stands for the responsible evolution of online business and of common sense.
Read more about Glome at http://www.glome.me
For more information contact:
Edi Immonen, CEO, Glome OY
e-mail: edi@glome.me
Share this article