Cortexica, Global Provider of Retail Fashion Visual Search Technology Expands US Presence to New York

LONDON, January 7, 2015 /PRNewswire/ --

Cortexica, the leading provider of visual search technology; findSimilar™ today announced the opening of their new US office in New York to spearhead business development opportunities and strengthen their client support on the East Coast. The office will be located in SoHo at the heart of the retail fashion district.

"New York exerts a significant impact upon retail E-commerce, technology and fashion - something which we are at the centre of here at Cortexica as we work with retailers to develop innovative visual search functionality into their websites and apps. This enables mobile consumers to turn inspiration from every day life into a purchase, just by taking a photo and matching their captured images to retailers inventory," explains Steve Semenzato, VP Business Development of Cortexica. "We are inspired by the vibrant fashion and retail innovation in New York City, and are thrilled to be at the heart of this ever growing fashion-tech industry network."

In 2014, Macy's announced the integration of Cortexica's visual search software within their mobile application. Macy's has since been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. Within the Macy's app, that embraces Cortexica's image recognition technology, they managed to grab the attention (and wallet share) from a growing number of young consumers, for whom mobile plays an integral role throughout their lives. By making any image instantly shopable, Macy's and Cortexica are taking impulse buying to new heights!

The New York office at 69 Charlton Street, New York, NY 10014 will allow Cortexica to support the increasing demand for its software and services. The company is committed to supporting local marketing initiatives, accelerating business opportunity, and promoting innovation within the retail fashion-technology community. The new office in New York, in addition to San Francisco and London, represents a natural progression towards Cortexica achieving their goals of visually enabling the fashion industry.  

For information on job opportunities at Cortexica, visit Cortexica's careers page at: http://www.cortexica.com/careers

About Cortexica  

Cortexica Vision Systems Ltd. is the leading provider of cloud-based image recognition systems and mobile visual search technology, findSimilar™. The company provides advanced visual search and image recognition software to global retailers, brands, app developers and digital publishers, that allows their customers to purchase products at the moment of inspiration by matching images to inventory.

The findSimilar™ software; advanced visual search algorithms developed by Cortexica, can be integrated by retailers to give their customers consumers the ability to take a picture of an item of clothing or fashion accessory with a mobile device and automatically find similar items from a database of inventory. The findSimilar™ technology is part of Cortexica's award-winning, bio-inspired visual recognition platform. It mimics processes found in the human visual cortex to recognize content from digitally captured images and videos.

The findSimilar™ search platform is currently used by a growing list of innovative global retailers, brands, and mobile application developers to power a wide variety of visual search fashion apps. findSimilar™ leverages Cortexica's patented technology, and can be seamlessly integrated into the mobile applications of any fashion brand or retailer.

For New York business enquiries please email alex.semenzato@cortexica.com
For press enquiries please email josie.fear@cortexica.com

Cortexica Vision Systems Ltd,
Bessemer Building,
South Kensington
London SW7 2AZ

+44-(0)203-763-9458

www.cortexica.com