Backbase is a Visionary in Gartner's Magic Quadrant for Horizontal Portals

AMSTERDAM, October 14, 2014 /PRNewswire/ --

For the 4th year running, Backbase has again been competitively positioned in the visionary section. Backbase continues to impress in terms of vision and ability to execute.

Backbase, provider of the Backbase Customer Experience Platform (Backbase CXP), announced today that it has been named a visionary in the Gartner's Magic Quadrant for Horizontal Portals 2014, published earlier this week. Backbase has consistently improved its position with each year.

The report is a yearly update from Gartner, a leading IT research firm, rating the major vendors in the portal market on "ability to execute" and "completeness of vision". This year's report shows that Backbase has moved further ahead on both counts. You can read the full report at: http://www.backbase.com/gartner

"Backbase is doing exceptionally well; to be named Visionary in Gartner's Magic Quadrant for the 4th year in a row is a great achievement. It shows that we are constantly evolving and improving our CXP in order to meet market needs, and at the same time, pushing innovation to the next level," said Jouk Pleiter, CEO of Backbase. "I am very proud of the velocity and momentum created by our Product Development teams. We are playing major league and our customer experience platform is used by some of the largest and most demanding enterprises in the world. Backbase is consistently recognized for its fast-time-to-market capabilities and its revolutionary omni-channel delivery architecture."

For more information about Backbase, visit http://www.backbase.com.

About Backbase 

Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create omni-channel, customer-centric digital experiences. Backbase CXP deploys a new, omni-channel presentation layer over underlying infrastructure and IT systems, allowing enterprises to deliver personal, relevant experiences to customers on every device, in any context. Backbase CXP gives enterprises the tools and functionality they need to transform their tired online and mobile channels into engaging customer experiences, holistically managed from a single platform.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as a leader in terms of customer experience, mobile and omni-channel focus, innovation, and time-to-value. Unlike most traditional IT portal vendors, Backbase has created a modern, business-driven solution that makes CXP management easy for digital professionals. This means lower costs, and more flexibility for optimizing all online channels without the need for IT support. Backbase CXP's lean, widget-based architecture provides the flexibility and agility enterprises need to create modern experiences that truly empower business owners and customers.

The unique Backbase approach enables enterprises to drive self-service, fuel online revenues and turn their online channel into a full-service customer experience platform. Global organizations such as GE, ABN AMRO, AIG, Nationwide, Deutsche Bank, Nordstrom, KPN, Fidelity, Barclays, and ING have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase's technology.

Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, and London.

Contact: 

Jelmer de Jong: jelmer@backbase.com; +31-6-2302-6012