Resources

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The Rise of Earned Media + What You Need to Know


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How to Boost PR Campaigns With Social Data


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Top 10 Marketing & Communications Posts of 2017


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The Perfect Pair: How to Use Events to Amplify Major Company Announcements


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What Challenges Do Comms Professionals Face Going into 2018?


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Are You Accurately Measuring the ROI of Your PR Strategy?


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Six Content Marketing Mistakes to Avoid in 2018


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2018 Content Calendar + Template (Why You Need One And How to Use it)


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How to Harness the Power of HARO For More Earned Media


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How to Write a Press Release That Converts


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6 Simple Ways to Create Better PR Pitches


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10 Types of Content That Drive Demand & Boost Engagement


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7 Examples of Successful Press Release Boilerplates


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Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality...


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Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?


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Five Easy SEO Tricks to Improve Your Next Press Release


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Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure...


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Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?


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How Cision® Impact Measures Earned Media


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Why We Need a New Way to Measure Earned Media


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Media briefing with CNBC

A focus on quality over quantity is behind CNBC’s rapid digital growth...


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Media briefing with Financial News

Financial News: We want to break stories, set the City’s agenda and...


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Combining art and science in creative communications

Communicators need to harness a combination of science and art in order to...


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Media briefing with The Register

Drew Cullen, The Register’s editor-in-chief, talked about the...


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Media briefing with The Scotsman

Frank O’Donnell, editor and editorial director of The Scotsman, talked...


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Media briefing with InStyle

“I think we’re the only magazine brand that’s doing digital...


WHITE PAPER

Five top tips for pitching to the media

Pitching to journalists is the distinctive and enduring PR and media...


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Top trends in journalism and social media

Social media may be maturing as a medium but journalists are finding new ways...


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Driving growth with PR measurement

Gone are the days when you’d have to rely solely on soft metrics like reach...


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2017 Global Comms Report: UK challenges and trends

To produce this exclusive 2017 Global Comms Report, Cision has joined forces...


WHITE PAPER

Why every brand should be using influencers in 2018

The influencer marketing industry has grown rapidly in 2017. In a series of...


WHITE PAPER

Amplifying PR success with earned media targeting

For communications to work, you need to be talking to the right people about...


WHITE PAPER

Fake News and Communications: How PRs Can React to Media Trust Issues and...

In a year of global change, fake news rose to the top of the political and...


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Brexit and fintech panel event

Brexit and disruptive technologies are transforming the relationship between...


CASE STUDY

Using Distribution & Database to Soar Past Earned Media Targets

COMPANY OVERVIEW Cancer takes more children’s lives than any other...


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Media briefing with Ideal Home

Ideal Home has a great relationship with bloggers, stylists and PRs alike. As...


CASE STUDY

How the National Association of REALTORS® Boosted Earned Media and...

COMPANY OVERVIEW The National Association of REALTORS® (NAR) is...


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Media briefing with MoneyWeek

“MoneyWeek is the champion of the independent investor.” At this...


CASE STUDY

Intertain Sets the Stage for Success in London with Stellar Analyst Day...

COMPANY OVERVIEW Intertain is an online gaming company that provides...


CASE STUDY

Highly Targeted Press Release Distribution Helps Personal Finance Expert...

COMPANY OVERVIEW Michelle Damico Communications is a Chicago-based PR and...


CASE STUDY

Using Cision Communications Cloud™ to Meet the Needs of a Diverse Client...

COMPANY OVERVIEW Carrie On Communication is an independent communications...


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Media briefing with Refinery29

Highlights from our media briefing with Refinery29 “We never sugar...


WHITE PAPER

Earnings Checklist: Best Practices For Preparing Your Earnings Release

The quarterly earnings release is a high-visibility opportunity to tell...


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Media briefing with GQ

“GQ is always trying to improve the lot of its readers... and fashion...


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2017 Suzy Spirit Awards

For the fourth year running, Gorkana is delighted to be involved in the 2017...