LONDON, November 14, 2012 /PRNewswire/ --

Currency specialists, World First, enjoyed a successful evening at the 2012 National Business Awards winning in the Customer Focus category at a glittering awards ceremony hosted at The Grosvenor House Hotel in London last night.  

World First saw off competition from several big name brands to secure the company's first National Business Award, capping another highly successful year for the UK's fastest growing foreign exchange firm.  

The black tie event in Mayfair was packed with the UK's top businesses and featured guest speakers including the Prime Minister, David Cameron, Chief Secretary to the Treasury, Danny Alexander, and Olympic gold medallist Jessica Ennis.  

Managing Directors Jonathan Quin and Nick Robinson founded World First in 2004, and the company has gone from strength to strength ever since. With offices in London and Sydney now well established, World First USA Inc was launched in October of this year.  

Jonathan Quin said:

"We're delighted that the hard work of our growing team has been recognised by the judges. It's fitting that we've won in the 'customer focus' category because the entire company ethos is based on placing the client experience at the centre of the business.

"We offer the kind of personalised, private banking style service that is usually reserved for a select few top tier clients by the big banks. There is always someone available to help when our clients call. And we always answer the phone within three rings. We don't like talking to automated machines, so why should our clients?"

World First offers both private individuals and businesses access to better exchange rates and superior service for their currency transfers. The industry has grown out of demand for better alternatives to banks over the last 30 years.

SOURCE World First