LONDON, March 14, 2016 /PRNewswire/ --
Mobile News Award Seals Six Months Of Phenomenal Success
Less than six months since shipping its first smartphone, British manufacturer Wileyfox has been crowned Challenger Manufacturer of the Year by Mobile News. The company triumphed over a field of longer-established, predominantly Asian competitors, in a great win for the British technology industry.
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The Award seals six months of phenomenal success from the brand, which launched in August 2015 with two, contract-free, dual SIM smartphones: Wileyfox Swift and Wileyfox Storm. Available online only, the Swift shot to pole position on Amazon in pre-orders alone, and sold out within three days of going on sale. In December, it was named Smartphone of the Year by Forbes magazine. Sales volume across the portfolio is triple the pre-launch forecast and the London-based company is now expanding across Europe and beyond.
Commenting on the win, Nick Muir, CEO of Wileyfox said: 'Winning Challenger Manufacturer of the Year is an incredible accolade for Wileyfox, especially because we didn't go on sale until October last year. You only have to think about who we beat to realise the magnitude of the achievement.'
Wileyfox's business model is built around smartphones being an essential commodity, not a luxury. The company creates phones using world-class, tier one, competitively priced components and passes the savings from its lean business model to customers. Swift and Storm are available at £129 and £199 and have received near universal critical acclaim.
In addition to the disruptive business model, the judges were also impressed by Wileyfox's added-value customer care. From its fits-through-your-letterbox packaging and European call centres, to unlimited screen replacement and extended warranties for £9.99 each.
About Wileyfox
Wileyfox is an online only handset brand that offers consumers a democratic, freedom-rich mobile experience that is intuitive, highly spec'd and competitively priced.
Wileyfox is a disruptive company that leverages the best in Asian hardware manufacturing and the best in Silicon Valley software, with fully established, European design and customer services. The company is a privately held company and headquartered in London, with operations internationally.
For further information please visit Wileyfox's website, Twitter feed and Facebook page.
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