Stylish Opening Animation and Video Content Gives the RAD Awards a Great PR Win of Their Own
LONDON, February 18, 2013 /PRNewswire/ --
For 23 years the RAD Awards have championed the very best recruitment marketing by recognising all areas of recruitment communications from candidate experience and social media to best overall campaign.
Corporate video production company, Casual Films, headquartered in London & New York has for the first time supported the prestigious RAD Awards held on January 31st 2013 at the Grosvenor House Hotel in London. Casual Films provided all animation creative, video, and filming on the evening. It is the first time the awards have fully embraced video to creating buzz and hype surrounding the industry's favourite awards.
Casual Films were heavily involved in the production of the RADs at a very early stage. The creative seen in the awards final opening animation informed the entire output across all marketing collateral - from invitations, to the evening's programme. Video teasers and vox pops were launched prior to the big night to create excitement, the ceremony was opened with an animation which detailed cartoons of the industry's creative directors, and winning moments were captured back-stage for release the following morning.
"It was a fully integrated video campaign. The post-shortlist/pre-ceremony video 'Why You Love the RADs ' went viral amongst the agencies - raising the event's hype to a whole new level" says Barnaby Cook, Casual's MD. "The buzz on the night was fantastic - people were excited to see cartoon characters of themselves on the big screen and it continued right into the week following the ceremony, as people continued to share video content of their colleagues and competitors talking about their wins".
Note to editors:
About Casual Films
Casual Films Ltd is the UK headquarters of the Casual Films Group, a multi award-winning corporate film production company headquartered in both London and NY. Founded in 2006, we have worked with some of the world's leading organisations to create award-winning film across the corporate, commerical and employer communications industries.
Video as a great PR tool - @CasualFilms capture the @TheRADawards before, during and after (link to release) #RADS2013 #HR
Video creates RADtastic hype - @CasualFilms creates first @TheRADawards' full video campaign to great effect (link to release) #RADS2013
Media Contact: Kayleigh McGroarty, +44(0)203-411-8040 email@example.com
SOURCE Casual Films
Journalists and Bloggers
Visit PR Newswire for Journalists for releases, photos and customised feeds just for Media.
View and download archived video content distributed by MultiVu on The Digital Center.
Until you hear the full story, why would you invest?
Making sound investment decisions can be difficult. You can study the figures and read the analyst recommendations, but how do you really know the story behind company strategy? How can you get answers to your questions?
The Private Investor Network helps you to reach an informed decision on the stocks you pick. Interactive presentations from UK listed companies give you the kind of access previously enjoyed only by the big fund managers. And with keynote speeches from industry experts, downloadable content and an investor lounge where you can swap tips with your peers, you can invest with confidence.
For more information, and to register for FREE, visit us at www.privateinvestornetwork.co.uk
Get content for your website
Enhance your website's or blog's content with PR Newswire's customised real-time news feeds.
Contact PR Newswire
Send us an email at MarketingUK@prnewswire.co.uk or call us at +44 (0)20 7454 5382
Become a PR Newswire client
Request more information about PR Newswire products & services or call us at +44 (0)20 7454 5382