LONDON, March 16, 2015 /PRNewswire/ --
Integrated marketing campaign from Lending Stream for level headed consumers
'Having a level head is handy, especially when I'm looking for a loan.' That's the key message from short-term lender Lending Stream, as its new marketing campaign appeals to responsible borrowers who can afford to repay their short term loans.
Lending Stream, which is part of the Global Analytics Holdings group, has built loan features for responsible borrowers based on strong analytical data showing that consumers are more successful repaying loans with a longer duration, including flexible timescales for repayment. Before even reviewing a consumer's credit record, they assess the specifics of each individual by evaluating over 50 unique details. The lender then uses sophisticated data models and affordability checks that cross-analyse thousands of data points to determine who to approve for a loan.
Commenting on the launch of the campaign, Chris deBoer, President of Lending Stream, said: "The theme of our campaign is that Lending Stream is a measured company, offering loans to level headed consumers, who take a responsible approach to borrowing what they need, when they need it. We believe the time is right for a company that has always been consumer-centric to come to the forefront of the industry and invest in marketing our unique offering to well-qualified individuals based on credit worthiness and affordability checks."
Strengthening the short term lender's relationship with its clients, Lending Stream also provides support for consumers via its Stepping Stones blog (http://www.lendingstream.co.uk/blog), with information on how to save money, make good financial choices and reduce important overheads such as energy bills.
Features of Lending Stream's short term loans include:
- Flexible, consumer-driven repayment terms
- 24-hour online application process
- New loans of up to £800
- Returning loans of up to £1,500
- Early repayment without penalties
The integrated marketing campaign includes television, radio, print, social media and public relations. Lending Stream's television advertisement can be seen at: http://www.lendingstream.co.uk
Notes to Editors
- Founded in 2008, Lending Stream is part of Global Analytics Holdings group and uses advanced analytics as part of the underwriting process for its range of loans.
- Lending Stream is a member of the Consumer Credit Trade Association (CCTA) and the British Cheque Cashers Association (BCCA).
- Lending Stream is authorised and regulated by the Financial Conduct Authority and provides short term loans with a representative APR of 1272%.
Share this article