La Redoute, The Largest French Fashion E-tailer, Expands into China with Azoya
SHENZHEN, China, June 20, 2016 /PRNewswire/ -- Azoya, a leading turnkey eCommerce solutions provider in China, announced today that is has partnered with La Redoute, the largest fashion online retailer in France, and which was previously the "R" in PPR Group (now Kering). The partnership is introducing over 100,000 SKUs through www.laredoute.cn to China, signaling a major expansion of La Redoute.
"We met Azoya last year when we were considering strategies for expanding into China. We were looking for the right local partner, who has a solid knowledge of this new market, Chinese culture and Chinese consumption patterns, and offers services equivalent to an extension of our teams," says Saida Gallouj, International Development Director of La Redoute. "Azoya has emerged very naturally with its turnkey solutions for cross-border business and the agility of its management model."
Introducing 100,000 SKUs to China is a huge expansion. Cross-border eCommerce provides a cost-effective and sustainable alternative. However, the only viable way is to directly ship individual parcels, which, in contrast to warehouse shipping, doesn't require bulk importing and local stock.
Instead of going to major Chinese online marketplaces, La Redoute decided to establish its own branded Chinese site with Azoya. A dedicated Chinese site will directly expose La Redoute's brand image to China. Moreover, an independent site allows La Redoute to avoid cutthroat competition and endless promotion fees (indispensable to get traffic) on online marketplaces.
Here're what Azoya did within several weeks to prepare for La Redoute's expansion to China:
- Built and launched http://www.laredoute.cn/.
- Altered merchandise to suit local market demands.
- Established digital marketing and social media strategies that work in China.
- Created a dedicated customer service team.
- Designed a suitable logistics solution.
"Azoya has rich experience in operating an online business for overseas retailers in China," said Don Zhao, Co-founder of Azoya, "With both exceeding understanding of Chinese customers' behaviors and overseas retailers' uniqueness, we are excited and devoted from the start to achieve optimal results for La Redoute."
About Azoya
Azoya is a leading turnkey e-commerce solutions provider, which endeavours to help overseas retailers break into China via cross-border eCommerce. The company prides itself as being the cross-border eCommerce leader and has signed exclusive agreements with the largest number of overseas retailers in China.
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