LONDON, May 13, 2015 /PRNewswire/ --
Deploys CoreMedia LiveContext 2.0 to deliver inspirational marketing content and accelerate online editorial productivity
CoreMedia, a leading digital experience (DX) company, today announced that Homebase has deployed CoreMedia LiveContext 2.0 - a next-generation digital engagement application - to help provide a more visually engaging and immersive customer experience for its online store.
(Photo: http://photos.prnewswire.com/prnh/20150513/743997 )
The announcement is part of Homebase's ongoing program to deliver a differentiating online experience to provide customers with more guidance in their home improvement projects. Combined with the IBM Commerce platform, Homebase deployed CoreMedia LiveContext to give its online marketing team enhanced control over digital content - such as promotional pages, inspirational guides and microsites. This enables Homebase to deliver content-driven, personalised customer experiences that integrate seamlessly into its online store.
"With a growing number of Homebase customers either shopping online or going to our website for ideas before visiting one of our stores, it's essential that our website (http://www.homebase.co.uk) provides our customers with as much inspiration, advice and support for their home and garden projects," commented Siobhan Fitzpatrick, Director of Multi-Channel at Homebase. "Combined with IBM WebSphere Commerce, CoreMedia LiveContext 2.0 provides the flexibility to respond to our customers with richer and more engaging online experiences. It also allows us to dynamically adapt our online presence to meet evolving customer requirements."
CoreMedia LiveContext leverages pre-built integration with IBM WebSphere Commerce to enable Homebase to blend e-Commerce and content development activities while providing marketing and online teams with greater creative freedom in how they visually present and augment their online stores with engaging content. CoreMedia LiveContext, an IBM WebSphere Commerce Validated Technology Partner solution, gives Homebase business users the power to blend marketing and product information with pre-built site templates - making it easier for online teams to extend and enhance their online offering without needing further IT involvement.
"Homebase has revamped its digital channels to take their customers on a highly personalised shopping experience that can strengthen brand loyalty and help drive increased online sales," said John Mesberg, General Manager, Offering Management and Strategy, IBM Commerce. "By deploying CoreMedia LiveContext in combination with IBM Commerce solutions, Homebase can take advantage of advanced capabilities to present customers with the most relevant and engaging experiences."
"Customers increasingly expect an online experience that goes beyond traditional transactional commerce. That's why it's so important for organisations like Homebase to leverage technologies such as CoreMedia LiveContext to help personalise and visualise their brand and product stories to create a much more integrated digital experience," added Gerrit Kolb, CEO at CoreMedia. "Thanks to our close integration with IBM WebSphere Commerce, we have been able to provide Homebase with the necessary tools to ensure they can build a strong emotional connection to their customers."
CoreMedia LiveContext 2.0 is a next-generation digital engagement application that allows businesses to leverage experiential commerce to connect customers through the seamless blending of brand, content and community. The CoreMedia solution has three core components: visual engagement, immersive content and incremental innovation.
Additional Resources
• Web page: CoreMedia LiveContext 2.0
• e-Commerce Survey: The Growing Focus on Experiential Commerce
• Field Guide: A Personality Test for Shoppers? 8 Key Shopping Personalities.
About Homebase
Homebase is a leading home enhancement retailer with around 60 million transactions a year, selling around 38,000 products for the home and garden. It has 304 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at http://www.homebase.co.uk . In the financial year to February 2014, Homebase sales were £1.5 billion and it employed some 18,000 people across the business.
Homebase is part of Home Retail Group, the UK's leading home and general merchandise retailer.
About CoreMedia
CoreMedia has been delivering online platforms for leading enterprise brands across varied industries for over 17 years. The company's software solutions seamlessly integrate digital and social media assets, increase editorial productivity and accelerate time to market. CoreMedia LiveContext for IBM WebSphere Commerce removes the barrier between the shop and brand experience by enabling e-Commerce professionals to infuse compelling and relevant content into the online customer experience resulting in increased engagement, sales and loyalty.
Contact: Charles Crabtree, Comma Communications, +44-7814-027253, charles.crabtree@commacomms.com
Share this article