Fiat Launches 'You Wear' - A World-First Facebook Fashion App That Reveals What Colour You Wear Most Often

LONDON, July 19, 2013 /PRNewswire/ --

Fiat UK is today (19 July) launching 'You Wear', a new Facebook App that analyses your tagged Facebook photos to discover what colour you wear most, what that might mean about you and therefore what colour Fiat 500 you're best matched with.

     (Photo: http://photos.prnewswire.com/prnh/20130719/629505 )

The Fiat 500 is known for having more than half a million custom specification combinations and recently the city car has been made available with even more due to the launch of the Fiat 500 Spring/Summer collection range. The You Wear App helps potential customers choose the Fiat 500 colour combos that best suit them.

The fun, fast and easy to use App can be found on Fiat UK's Facebook page or at apps.facebook.com/fiatyouwear. After scanning 25 of your most recent Facebook photos and producing a personality analysis and a car colour match, the App publishes the results so friends can see and be invited to play. Fiat will also be discussing the App with users on twitter #FIAT500YouWear.

Everyone who plays Fiat 500 You Wear is entered into a prize draw to win one of 50 High Street shopping vouchers and a grand prize of a VIP experience at London Fashion Weekend in September. The more friends you invite to play, the more chance you have of winning.

The Fiat 500 You Wear App has been developed in association with Karen Haller, one of the leading authorities in the field of applied colour psychology. She examines the psychological traits that help define what colours people are attracted to and what it means about their personality.

On the importance of knowing what colour best suits you, Karen Haller commented: "A fun Facebook App is a great way to find out what your favourite colour says about your personality and maybe find out something about yourself you may not have known. When you are spoilt for colour choice, as with clothes or a car with so many options like the Fiat 500, this App helps you find out what colour best matches your personality.  

"In today's world we want to be able to express ourselves, so it's great that the Fiat 500 range gives us such variety of colour with which we can express our personalities. Other than your clothes, what else allows you to express your personality to the outside world and get noticed more than the car you drive?"

Elena Bernardelli, marketing director, Fiat Group Automobiles UK, added: "Along with the many thousand different option combinations that can be applied to a Fiat 500 is the huge choice of vibrant colours. The shade of our customers' 500s has always been important to them as illustrated when we launched Fiat 500 Colour Therapy last year. It is therefore highly appropriate - and great fun too - that the Fiat 500 is launching this excellent App."

For further information please contact:

Tom Johnston, Press Relations Manager
or Puneet Joshi, Press Relations Officer

Fiat Group Automobiles UK Ltd
Tel: +44(0)1753-511431
Fax: +44(0)1753-516871

Hedi Sramko
hedi@influenceassociates.com
+44(0)7718-897-802
+44(0)207-287-9610