Admeta Private Ad Exchange for Premium Publishers Expands to the United States

GOTHENBURG, Sweden, December 18, 2012 /PRNewswire/ --

Admeta, a leading technology provider of Private Ad Exchange solutions to premium publishers in Europe, announced today that it is expanding its services to the US market with the opening of their New York office.

Through its holistic, white-labeled Private Ad Exchange, Admeta offers premium publishers the possibility to have 100% control over their brand, advertiser relations, and inventory through the creation of their own ad marketplace.  Admeta's Private Ad Exchange provides a complementary offering to premium sales and bypasses intermediaries such as DSPs, SSPs, and costly agencies and trading desks. The company's platform includes many layers of functionalities such as real-time auctions, real-time optimization, and real-time reporting for performance campaigns. Admeta finds and chooses the highest expected revenue for each impression by calculating the highest eCPM for each and every bid participating in the auction for that impression.

Admeta, an independent technology provider with headquarters in Sweden, develops and operates its patented technology in order for clients to benefit from performance based sales while eliminating the risk of cannibalizing premium sales. Since 2002, Admeta has combined its advanced technology with commercial insight to improve the business of online customers. Admeta is presently working with clients in more than 20 European countries, including some of Europe's premium publishers.

"We have successfully optimized online revenues for large European publishers for half a decade now. We look forward to enhancing our international presence in 2013 and offer our technology to premium publishers globally." says Admeta's Chief Executive Officer Ola Tiverman.

Gonzalo Ochoa, Sales Director Performance Marketing at Prisa Brand Solutions says:

"The Private Ad Exchange is a friendly and easy to use Performance platform. In a market focused on results, it is an optimization platform that will make a publisher´s life easier. We in Prisa Brand Solutions changed our sell model to add CPC and CPL based on Admeta technology, and the results are better every month."

About Admeta:

Founded in 2002 with headquarters in Sweden, Admeta is the leading European technology provider of Private Ad Exchange solutions to premium publishers. The company currently works with clients in over 20 European countries, including some of Europe's premium publishers. Admeta's services enable clients to have 100% control over brand, advertiser- relations, and inventory. Admeta's technical platform includes real-time auctions, real-time optimization and real-time reporting for performance campaigns. This system is proven to optimize each unique impression and select the most profitable ad for the publisher through its advanced real-time optimization algorithms. The Private Ad Exchange finds and chooses the highest expected revenue for each impression by calculating the highest eCPM for each and every bid participating in the auction for that impression. Each impression is a new auction, thus the optimization engine personalizes each and every impression, a true way to maximize revenue. Furthermore, Admeta offers services from in-house, experienced professionals to support the publisher's sales team when using The Private Ad Exchange for selling non-guaranteed inventory. The built-in real-time dashboards together with yield services ensure that ad revenues are maximized.

For more information about Admeta, please visit http://www.admeta.com/.

Viktoria Kanar, +972-54-3083731, pr@admeta.com

SOURCE Admeta AB