LONDON, June 13, 2013 /PRNewswire/ --
A new national marketing campaign starring Wallace & Gromit, is setting out to inspire Britons to take a holiday at home this year. Led by VisitEngland and supported by the home nation tourist boards of Scotland, Wales and Northern Ireland, 'Great Adventure' is focused on a television advertisement encouraging consumers to book through their local travel agent.
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Now, the national tourist board has released some cracking behind the scenes footage with Wallace & Gromit offering a peek at how the ad was made.
VisitEngland has signed up a range of high-street travel agents including TUI, Thomas Cook, Advantage, Midcounties Co-op Travel, Premier Travel and The Travel Network Group to support the campaign with exciting British holiday packages and promotional activity. Also on board are operators Attraction World, Superbreak, Hoseasons, Bourne Leisure and Shearings Holidays, all of which provide an outstanding level of service and knowledge when booking a UK break.
Head to http://www.YourGreatAdventure.co.uk to find a travel agent who can help you create your own great adventure.
Notes to Editors
- VisitEngland is the country's national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors
- Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on http://www.visitengland.org/insight-statistics
- VisitEngland markets England under the Enjoy England consumer brand in the domestic market and markets England under the VisitEngland brand internationally
Aardman, based in Bristol co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series, television commercials and digital entertainment for both the domestic and international market. Their multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio's work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercials productions. http://www.aardman.com