SAN FRANCISCO, September 14, 2011 /PRNewswire/ --
- Consumers nationwide can personally make a difference in famine stricken Somalia from September 16 - October 16 through unique one-for-one model of giving
Two Degrees Food™, social enterprise food company, and Relief International, a global not-for-profit organization working in the heart of Somalia, have joined forces to launch a national Famine Relief Campaign to help children suffering from malnourishment in Somalia.
Two Degrees is the first food company founded specifically to fight childhood hunger: For each all-natural, gluten-free Two Degrees food bar purchased, the company donates one medically formulated nutrition pack to a child in need. Two Degrees currently works with NGOs in Malawi, Haiti, Ethiopia and Kenya.
In order to directly address the devastating famine, which has put some 12 million people at risk of starvation, Two Degrees announces that all bars purchased in any Whole Foods Market from September 16 to October 16 will trigger donations directly to Somalia through Relief International's Feeding Centers.
"Every day, many children die while traveling to refugee camps and an even greater number die after reaching the over-burdened and under-supplied refugee camps. Consistent with our mission, we feel compelled to help," said Will Hauser, Founder and President of Two Degrees Food of the decision to focus efforts on famine relief.
Relief International is uniquely capable of treating children in Somalia -- the organization has worked in Somalia for years; their experience and knowledge of the region and its people stretches back long before the widespread starvation that plagues the nation today.
"It's difficult not to be discouraged by the size of the problem. But, we need to do more. Two Degrees' model, in its simplicity, provides us the nutritional therapeutic food that hungry children so desperately need," said Dr. Farshad Rastegar, CEO of Relief International.
"People don't have much to spare these days, and many of those who can, have given. This campaign makes it easy for people to help without spending an additional dime. Two Degrees does it for them," said Rastegar.
Buy Two Degrees bars at Whole Foods Stores (to find the stores nearest you click: http://wholefoodsmarket.com/stores/).
About Two Degrees Food ™
Two Degrees Food™ is a one-for-one food company that feeds a hungry child with every product sold. By combining delicious, healthy nutrition bars with a commitment to giving a medically-formulated nutrition pack to a hungry child for every bar purchased, Two Degrees Food's products embrace the concept Is Good. Does Good.™ Two Degrees Food has partnered with Valid Nutrition and Partners In Health among other global organizations, each of which brings deep, local expertise in formulation, manufacturing and distribution of cutting-edge Ready-to-Use Foods to treat severe acute malnutrition in children. For more information about Two Degrees Food, visit http://twodegreesfood.com.
About Relief International
Established in 1990, Relief International (RI) is a leading global humanitarian organization that transforms adversity into renewal for the world's most vulnerable populations. Innovatively, RI bridges the gap between immediate relief and long-term community development. RI's programs are holistic, empowering and bottoms-up, designed to fulfill RI's mission of Saving Lives & Sustaining Livelihoods. RI's team of 2,000+ professionals currently work in 26 countries defining it as a truly global grassroots organization. RI is an implementing partner to major international donor institutions. The organization enjoys a Four Star rating by Charity Navigator.
SOURCE Two Degrees Food