LONDON, October 21, 2014 /PRNewswire/ --
Since the launch of Movember in 2003, more than four million men worldwide have grown moustaches to raise awareness about men's health. This year, for the first time, primary school children can join in the growing fun too, thanks to Miracle-Gro.
We have launched Gro-vember, where children can grow their own grass moustaches using our funny face templates. The templates are part of our complete Gro-vember kit for teachers or parents, which is both fun and educational.
We are also giving away hundreds of jugs of Miracle-Gro® Patch Magic® - the complete lawn patching and repair product, which makes growing grass quick, simple and easy - perfect for the children's 'mo's'. The Gro-vember kit also includes educational content and grass 'tache growing tips.
So now children don't have to sit on the sidelines during November and can get fully involved in Movember. Miracle-Gro wants to help this year's charity event grow bigger and bushier than ever.
For full information and to download the Gro-vember kit, visit http://www.grovember.co.uk
Gro-vember forms part of our wider educational relationship with schools around the country, which culminates in our Miracle-Gro'wers Learning Journey, where schoolchildren grow plants for our gardens at RHS Chelsea Flower Show. To find out more, visit http://www.lovethegarden.com/schools
Notes for Editors
Movember started in Melbourne, Australia, between a group of friends in 2003. Their aim was to raise awareness and funds for men's health issues, in particular prostate and testicular cancer and mental wellbeing, and encourage men to take better care of themselves. The idea was to grow a moustache during November and ask for sponsorship for doing so. The name came from mo- for moustache and -vember for November. Movemeber is now the number one organisation in the world committed to raising awareness and funds for men's health issues. More than four million men have got involved during the last decade and have raised £345M.
Gro-vember was developed with Movember and Scotts Miracle-Gro by the integrated advertising agency mcgarrybowen. For further information, contact email@example.com, call +44(0)7825 612414 or visit http://www.mcgarrybowen.co.uk
Products marked ® and ™ are trademarks of The Scotts Company LLC or its subsidiaries.
For further information and hi-resolution images, contact Geoff Hodge, PR Officer for The Scotts Company (UK) on +44(0)1733 762042, mobile +44(0)7867 970754, firstname.lastname@example.org
SOURCE Scots Miracle Gro