DUBLIN, January 8, 2016 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/jfcg75/text_analytics) has announced the addition of the "Text Analytics Market - Global Forecast to 2020" report to their offering.
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The text analytics market for industries such as retail and consumer packaged goods is anticipated to grow steadily in the next few years, as the retail application is majorly focused on marketing and customer experience management, which includes analysis of brand reputation, purchase behavior, summarization of surveys and reviews, churn analysis, and developing selling and promotion strategies.
The increasing customer engagement in social media platforms will compel companies to analyze the data present to obtain actionable insights and enhance its operations. Thus, the need for analysis of social media data will drive the market. Furthermore, the market is expected to be driven by opportunities such as added advantage of predictive analytics and converges of text analytics with big data.
North America is estimated to hold the largest market share of the overall insurance market in 2015 and grow at a CAGR of 12.8% from 2015 to 2020, followed by Europe and APAC. North America is rapidly deploying the text analytics solution due to the dynamic market environment. Latin America and MEA regions are also witnessing a record growth in demonstrating and adopting text analytics solution.
Target audience:
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Text Analytics Market Analysis, By Application
8 Text Analytics Market Analysis, By Deployment Mode
9 Text Analytics Market Analysis, By End User
10 Text Analytics Market Analysis, By Vertical
11 Geographic Analysis
12 Competitive Landscape
13 Company Profiles
For more information visit http://www.researchandmarkets.com/research/jfcg75/text_analytics
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