LONDON, December 30, 2011 /PRNewswire/ --
Sweatband.com, the UK sports & fitness equipment superstore has announced the addition of the Sole Fitness brand to its range. Sole Fitness has been established in the US for a number of years and its equipment has won numerous 'best buy' awards from consumer and specialist trade publications. In addition, Sole Treadmills are used exclusive by the Hilton Hotel Group for in-room fitness - a testament to the durability of the machines.
Maz Darvish, CEO of Sweatband.com, commented: "The Sole Fitness range fills an important gap in the UK fitness equipment market. Many consumers are cutting back financially and replacing gym subscriptions with home equipment such as treadmills, exercise bikes & elliptical cross trainers. Sole Fitness equipment is ideally suited to those consumers that wish to maintain the true gym-like quality in their home equipment."
"These machines represent a step-change in quality in comparison to the budget equipment that currently dominates the UK home fitness market. The Sole Fitness range is manufactured using premium components and should last for years in a home environment. At the same time, Sole Fitness products are priced extremely competitively in comparison to their only true comparatives which are light commercial brands," continued Darvish.
Sole Fitness UK's national sales manager Craig Young said: "We are delighted to welcome Sweatband.com as an authorised Sole Fitness retailer. In addition to a strong online presence, they have an excellent showroom in central London for potential customers to try Sole Fitness products as well as receive advice from dedicated fitness equipment specialists."
Sole Fitness UK is backing up the range with a "no sweat" warranty consisting of a lifetime warranty on parts as well as 3 years onsite labour. The full range of Sole Fitness equipment is available to purchase from Sweatband.com with immediate effect.
Sweatband.com is one of the UK's leading sports and fitness equipment retailers. Operating for more than a decade online and with a west-end showroom, the company has processed over a quarter of a million customer orders. Sweatband.com's range spans multiple sports & fitness verticals including tennis, quash, badminton, golf, fitness & gym equipment, boxing, running, swimming and yoga.