DUBLIN, March 24, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/cmr8bk/supplement_market) has announced the addition of the "Supplement Market in the US" report to their offering.
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The analysts forecast the Supplement market in the US to grow at a CAGR of 4.65 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increase in the aging population. The Supplement market in the US has also been witnessing the increasing use of weight-loss supplements. However, lack of product innovation could pose a challenge to the growth of this market.
The report, the Supplement Market in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Supplement market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
One of the main trends witnessed in the Supplement market in the US is the availability of supplement in alternate forms. Natural nutrients such as protein, vitamin, minerals, enzymes, and herbs and botanicals are important ingredients of the regular diet of a person. Proper consumption of these nutrients is essential for maintaining a healthy life. However, the presence of some adverse environmental factors, such as unhealthy diet and sedentary lifestyle are leading to malnutrition.
Thus, with the introduction of supplement-based products, people are able to cope with these deficiencies. Vendors are providing supplement products in different forms such as instant health drinks, chocolate bars, probiotic drinks, pediatric nutrient products, adult nutrient products, and vitamin water.
According to the report, one of the main factors driving the market is the increased focus on organic healthcare products. Organic healthcare products they are helpful in the treatment of diseases such cardiovascular, neurological diseases, and macular degeneration; effective against age-related muscular degeneration, and relieving cold and flu symptoms, which is in turn increasing demand for the same.
Further, the report states that one of the main challenges is the negative publicity by media. But overly negative publicity against some of the supplement-based products by electronics media and print media is affecting consumer perception toward the supplement-based products.
Key Topics Covered:
1. Executive Summary
2. List of Abbreviations
3. Introduction
4. Market Research Methodology
5. Scope of the Report
6. Market Landscape
7. Vendor Landscape
8. Buying Criteria
9. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Key Vendor Analysis
15. Other Reports in this Series
Companies Mentioned:
For more information visit http://www.researchandmarkets.com/research/cmr8bk/supplement_market
Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net
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