DUBLIN, Mar. 07, 2014 /PRNewswire/ --Research and Markets (http://www.researchandmarkets.com/research/fp35zc/sports_nutrition) has announced the addition of the "Sports Nutrition Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast to 2019" report to their offering.
The Sports Nutrition market is witnessing a shift at the consumer end, with new groups (recreational and lifestyle users) increasing their share in comparison with traditional consumers (bodybuilders and athletes). The change is mainly driven by increasing health awareness, followed by other drivers including rising number of health clubs and fitness centers, and urbanization. Health clubs and fitness centers act as central distribution centers for sports nutrition products for all consumer groups, including bodybuilders, athletes and recreational users. In recent years, the number of health clubs has increased worldwide, creating more opportunities for sports nutrition products manufacturers to target health club members.
Sports events offer a great platform for sports nutrition manufacturers and distributors to spread awareness about their brands and products. Major brands (across consumer goods) sponsor these events to reach out to a large section of their target audience. Some of the major events coming up in the next few years that offer great promotional opportunities are the 2014 FIFA World Cup (Brazil), 2014 ICC World Twenty20 (Bangladesh) and Formula1 racing (India). Developed regions such as the U.S. and countries in Europe have been the dominant market shareholders.
However, as consumers in developing nations are increasingly spending their income on health and health related products, these economies are expected to pose a serious challenge to the supremacy of developed economies. The sports nutrition market is bifurcated into three segments: Sports Food, Sports Drinks and Sports Supplements. The consumer base for Sports Drinks is expanding beyond athletes and gym-goers to include recreational users and working women (especially in the U.S.). The U.S. is the world's largest consumer base for Sports Drinks. Other major markets are the U.K., Germany, China and Italy. Globally, North America was the largest market for sports nutrition products in 2012. The region is expected to continue its dominance during the forecast period.
Key Topics Covered:
Chapter 1 Preface
Chapter 2 Executive Summary
Chapter 3 Sports Nutrition - Industry Overview
Chapter 4 Sports Nutrition Market - Product Segment Analysis
Chapter 5 Sports Nutrition - Regional Analysis
Chapter 6 Competitive Landscape
Chapter 7 Company Profiles
- Clif Bar & Company
- GNC Holdings
- The Coca-Cola Company
- Universal Nutrition
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SOURCE Research and Markets