DUBLIN, June 25, 2013 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/rsz3bz/smart_packaging) has announced the addition of the "Smart Packaging Comes To Market: Brand Enhancement with Electronics 2013-2023" report to their offering.
This report reveals the global demand for electronic smart packaging devices is currently at a tipping point and will grow rapidly to over $1.7 billion by 2023. The electronic packaging (e-packaging) market will remain primarily in consumer packaged goods CPG reaching 35 billion units that have electronic functionality in 2023.
E-packaging addresses the need for brands to reconnect with the customer or face oblivion from copying. That even applies to retailer own brands. It addresses the ageing population's consequent need for disposable medical testers and drug delivery devices. Electronic packaging addresses the fact that one third of us have difficulty reading ever smaller instructions.
Electronics are already used in packaging from winking rum bottles and talking pizza boxes to aerosols that emit an electrically charged insecticide that chases the bug. We even have medication that records how much is taken and when and prompts the user. Reprogrammable phone decoration has arrived. But that is just a warm up. The key enabling technology - printed electronics - is about to reduce costs by 99%. Consequently, many leading brand owners have recently put multidisciplinary teams onto the adoption of the new paper thin electronics on their high volume packaging. It will provide a host of consumer benefits and make competition look very tired indeed. This is mainly about modern merchandising - progressing way beyond static print - and dramatically better consumer propositions.
Main Drivers of the Rapid Growth
The rapid growth will be driven by trials now being carried out by leading CPG companies and the rapid technical developments emanating for over 3,000 organisations, half of them academic, that are currently working on printed and potentially printed electronics.
The six main factors driving the rapid growth of electronic smart packaging are:
- Ageing population
- Consumers are more demanding
- Consumers are more wealthy
- Changing lifestyles
- Tougher legislation
- And concern about crime and the new terrorism.
Who should buy this report?
The report is vital for those operating in the following roles:
- Chief Executives
- Brand Managers
- Marketing and Business Planning Managers
- Packaging Executives
- Creative brand-facing media staff in fast moving consumer goods companies
Key Topics Covered:
1. Executive Summary and Conclusions
3. The Need for Electronics in Packaging
4. The Magic that is Becoming Possible
5. Basic Hardware Platforms Needed by the Market
6. Precursors of Impending E-Packaging Capabilities
7. Examples of E-Packaging
8. The Toolkit of Electronic Components for E-Packaging
9. Supplier and Developer Profiles (40 It Total)
10. Market Forecasts 2012-2022
For more information visit http://www.researchandmarkets.com/research/rsz3bz/smart_packaging
SOURCE Research and Markets