Company is First Major CPG Company to Disclose Fragrance Ingredients Down to .01% Globally
RACINE, Wisconsin, July 17, 2018 /PRNewswire/ -- SC Johnson today announced that it is the first major consumer packaged goods (CPG) company to globally disclose fragrance ingredients down to .01 percent of the product formula across its portfolio of brands. This action, which goes beyond what is required, continues the company's decade-long journey to transform industry efforts when it comes to ingredient transparency.
"SC Johnson firmly believes that consumers deserve to know what's in the products they use. We began disclosing fragrance ingredients by product in 2015, and have been disclosing hundreds of these ingredients down to .01% for more than a year," said Kelly M. Semrau, Senior Vice President – Global Corporate Affairs, Communication and Sustainability. "Sharing more about product ingredients is good for families and important for the industry as a whole. We are pleased to see that our industry peers are following our lead and taking steps toward greater transparency."
SC Johnson began its industry-leading transparency journey by launching its WhatsInsideSCJohnson.com ingredient website – the first of its kind – in 2009. In 2012, it added a comprehensive list of fragrance ingredients used in its products. The SC Johnson Fragrance Palette excludes about 2,400 ingredients that don't meet the company's high standards even though they meet industry standards and are legal in commerce.
In 2015, SC Johnson added to its website product-specific fragrance disclosure. Consumers with questions can find on WhatsInsideSCJohnson.com the list of fragrances in individual SC Johnson products, across its categories. In 2016, the company expanded its disclosure program to Europe, and in 2017, to Asia. The program will be introduced in Latin America later this year.
In 2017, SC Johnson broke additional ground by disclosing, on a product-specific basis, the presence of 368 skin allergens that may occur in its products. This move goes beyond regulations in the European Union and also in the United States, where there are no rules requiring allergen transparency.
Earlier this year, SC Johnson unveiled the scientific criteria behind its Greenlist™ program, which guides how it selects ingredients to protect human health and the environment.
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 132-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com