LONDON, September 6, 2013 /PRNewswire/ --

She was one of the world's most beautiful women, and a style icon, but this isn't the reason why 28% of the British public think she deserves a statue. It's to do with her wisdom instead.

As part of the 'Word To The Wise' advertising campaign by TK Maxx, people across the UK were asked which modern-day celebrities they felt deserved to be commemorated by a statue and Princess Diana came second, beaten only by Sir David Attenborough.

According to a recent YouGov survey of 2069 adults, more than a quarter of people believe Diana deserved the commemoration, with celebrities such as J K Rowling, Richard Branson and David Bowie coming in behind the fondly remembered royal.

       1    David Attenborough    35%
       2      Princess Diana      28%
       3    Sir Tim Berners-Lee   14%
       4     Sir Alex Ferguson    13%
       5      Richard Branson     10%
       6       Sebastian Coe      7%
       7        J K Rowling       6%
       8        David Bowie       5%
       9    Jessica Ennis-Hill    4%
      10     Vivienne Westwood    2%

Part of the 'Word To The Wise' campaign involved accessorising statues across the UK overnight to remind people of wise and historically important figures, and celebrate their achievements. It came in reaction to another statistic from the YouGov survey which revealed around one in five (22%) of the UK - *estimated at around 10.6 million people - never even notice statues.

TK Maxx spokesperson Helen Gunter, said, "It's such a shame that statues of some of the world's greatest icons are too often overlooked rather than appreciated for their wisdom and incredible achievements.

Fans will be able to see 'Diana' the movie starring Naomi Watts on the 20^th of September, but they will have to wait a little longer for a statue.

Notes To Editor:

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2069 adults. Fieldwork was undertaken between 27th - 29th August 2013.  The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

*According to the ONS, the UK adult population (18+) is 43,757,451.  In the YouGov survey, 22% of UK adults (18+) said that they generally don't notice statues; this equates to 9,626,639 UK adults.  Orbital Media PR undertook this calculation.

Birmingham's accessorised statues were:

The Three Wise men in Centenary Square

Thomas Attwood in Chamberlain Square

Cardiff's accessorised statues were:

Ivor Novello in Cardiff Bay

Gwilym Williams in Cathay Park

Edinburgh's accessorised statues were:

Sir Walter Scott on the Scott Monument on Princes Street

David Hume on the Royal Mile

Liverpool's accessorised statues were:

John Lennon at The Cavern Club

Queen Mary at The Queensway Tunnel

London's accessorised statues were:

John Betjeman in St Pancras Station

Roosevelt and Churchill in New Bond Street

Brands vary per store

About TK Maxx

• TK Maxx is a designer brands-for-less retailer implementing a unique 'off-price' concept which originated in the US. It sells designer and high street brands of womenswear, menswear, homeware, childrenswear, gifts and accessories at up to 60% less than the recommended retail price (RRP.)
• TK Maxx launched in the UK in 1994 and now has over 260 stores across the UK
• Opportunistic buying and a no frills operation means TK Maxx can pass huge savings onto the customer.
• A typical store has over 50,000 items in stock and receives 10,000 new pieces, styles and colours a week, which means stock is consistently fresh.
• You can now also buy on line at http://www.tkmaxx.com
• Follow TK Maxx on Twitter @TKMaxx_UK or like us on Facebook at http://www.facebook.com/tkmaxx  
• TK Maxx is part of TJX Europe, the European subsidiary of the US group TJX Companies Inc.

For more information please contact:

Pauline Kent
Pauline@orbitalmediapr.com

SOURCE TK Maxx