LONDON, June 16, 2016 /PRNewswire/ --

The destination partners representing London's West End [Grosvenor, Heart of London Business Alliance, New West End Company and Shaftesbury] have revealed how their iconic destinations will celebrate Her Majesty's 90^th birthday, this year. A new guide entitled '90 West End Ways to Celebrate HM The Queen's 90^th' is now available to help UK and overseas visitors take in the sights, shopping, culture, dining and special experiences across the West End throughout Queen Elizabeth II's milestone year.

Combining the very best, hand-picked selections, the guide highlights the top ongoing and one-off happenings across the West End in celebration of Her Majesty's big birthday - from Union Flags, selfie spots, store displays and food and drink offers, to installations, events, ceremonies and famous landmarks.

To coincide with the guide's launch, hundreds of Union Flags have been displayed in key locations across London's West End. Flags can be seen fluttering on Mount Street, Duke Street and North Audley Street, as well as Oxford Street, Bond Street, Regent Street and Conduit Street. Royal bunting and decorations are also displayed across Carnaby Street, Seven Dials and The Newburgh Quarter, with some flying high and proud until October.

New West End Company CEO Jace Tyrrell commented, "The West End's prime location puts us in a unique position to celebrate 90 years of Her Majesty The Queen. Whether championing specially designed products from our best British retailers, experiencing one-off exhibitions in honour of HM Queen Elizabeth II or exploring the West End's cultural landmarks from streets Her Majesty herself has trodden, we are all set up for visitors to join the birthday celebrations throughout the remainder of 2016."  

The Mayor of London, Sadiq Khan, said: "Over Her Majesty's lifetime, the area in which she was born has evolved into one of the most exciting places to be on the planet. London's vibrant West End is a vital contributor to the capital's economy, creating jobs and attracting tourists from around the world. I'm confident this historic occasion will see even more people visit London and enjoy everything this great city has to offer."

The guide can be downloaded at: http://www.oxfordstreet.co.uk/90-ways-celebrate-queen

The official hashtag for the guide is #WestEnd90

SOURCE Grosvenor, Heart of London Business Alliance, New West End Company and Shaftesbury