LONDON, June 5, 2014 /PRNewswire/ --
Chigwell confirmed as first UK location
The legendary restaurant from Spain, La Sala, has announced Chigwell as the location of its first eatery in the UK as it takes its unique social dining experience beyond the Iberian Peninsula for the first time.
Backed by a host of big names from the world of football, including Alex Oxlade-Chamberlain and Stephen Carr, and buoyed by the huge success of its four Spanish sites, La Sala will be opening its first UK restaurant in the Essex town later this year. The company is aiming to create a complete dining and entertainment experience with a varied menu based on its flagship restaurant in Marbella.
"I'm really excited about this opportunity as La Sala is a totally different concept and the right brand to bring to the UK at this time," said James Horler, Chairman of La Sala UK. "The La Sala brand already has international recognition and we're aiming to transfer this proven formula of atmosphere, quality, exceptional service and value to the UK."
The first La Sala location in the UK will be a prominent site on Chigwell Road, Woodford Green, formerly occupied by the White Hart Inn, with convenient access to London Underground and the M11. The building will be transformed to create a unique La Sala atmosphere in the heart of Essex.
Mr Horler, who made his name building La Tasca restaurants into a nationwide success story, before selling the chain for £135 million in 2007, added: "I've already been out to Spain with our design team so that they can embrace the entire La Sala experience and recreate its unique essence here in the UK. We will be looking to roll out a second site within 12 months, with a third to follow, maybe in West London"
The company announced its UK presence with support for the recent Springboard 'Next Big Event' gala dinner at London's Excel. Springboard aims to help young, disadvantage and underprivileged young people achieve their potential by finding training and employment opportunities within the hospitality, leisure and tourism industries.
Mr Horler and his team are promising that the first La Sala in the UK will be every bit as exciting as its namesake in Marbella. To keep in touch with the latest news, follow La Sala UK on Facebook or Twitter.
SOURCE La Sala