DUBLIN, June 25, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/txqpgj/global_sme_big) has announced the addition of the "Global SME Big Data Market 2014-2018" report to their offering.
Many large enterprise computing vendors frequently acquire companies to equip themselves with the latest big data technologies. Large enterprise software vendors also target pure-play big data vendors and small companies whose major customers are SMEs to expand their customer base and tap the huge potential in the SME segment. IBM acquired many analytics companies such as DemandTec Inc., Varicent Software, Tealeaf Technology Inc., Kenexa Corp., and Vivisimo Inc. in 2012. In 2013, it acquired several more big data analytic companies such as StoredIQ Inc., Star Analytics Inc., and The Now Factory.
In 2011, Hewlett-Packard acquired the major pure-play vendor Vertica for US$350 million and EMC acquired Greenplum Inc. Also, Aster Data Systems Inc. was acquired by Teradata Corp. in 2011, Oracle Corp. acquired Datanomic Ltd., Endeca Technologies Inc., ClearTrail Technologies Pvt Ltd., and DataRaker Inc. Through acquisitions, large enterprise computing vendors are trying to enhance their capabilities to deliver a comprehensive big data solution.
According to the report, the need to improve business process efficiency and productivity is one of the factors driving the growth of the Global SME Big Data market. Big data solutions improve the efficiency of business processes and provide up-to-date information, and shorten the decision making process.
Further, the report states that one of the major challenges is the lack of awareness about the capability of big data technology. SMEs are often ignorant of the benefits of big data solutions and do not invest in them.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Market Segmentation by Revenue
08. Market Segmentation by End-users
09. Geographical Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
19. Other Reports in this Series
- Hewlett-Packard Co.
- IBM Corp.
- Oracle Corp.
- Teradata Corp.
- Amazon Web Services
- Couchbase Inc.
- EMC Corp.
- Google Inc
- Microsoft Corp.
- SAP AG
- Splunk Inc.
For more information visit http://www.researchandmarkets.com/research/txqpgj/global_sme_big
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SOURCE Research and Markets